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Managing the Host-Guest Relationship Near the Hollywood Sign

Lorraine L. Taylor
January 1, 2017
North America
Strategy & General Management
3 pages
destination management, irritation index, sustainable tourism, Triple Bottom Line, sustainability
Student Price: 
$4.00 (€3.7)
Average rating: 

Various stakeholders were competing to have their voices heard about the impact of tourism in the community near the Hollywood sign in Los Angeles, California. Tourists wanted easy access to hike to, and take photos near, the sign. Homeowners wanted their safety and quality of life prioritized by restricting non-resident access to the residential streets in their neighborhood. Local business owners were concerned that restricting access to the Hollywood sign also limits tourists’ ability to patronize their businesses. The conflicting interests of all the parties involved had not been successfully resolved by city council representatives. Instead, tension had continue to grow over the past few years. Destination managers must consider the triple bottom line in the evaluation of whether tourism was sustainable in the area.

Learning Outcomes: 
  1. Evaluate the sustainability of tourism at an internationally recognized attraction according to the triple bottom line (Elkington, 1997).
  2. Make recommendations about balancing stakeholder needs to manage the sustainability of a destination.
  3. Apply the Irritation Index (Doxey, 1975) within the context of a host-guest relationship (Smith, 1978).