Scholarly Articles

In preparation for the holiday shopping season, Peloton, a home exercise equipment manufacturer and workout streaming service, created controversy with one of its advertisements in 2019.

Fast Fashion companies, including H&M, have grown considerably since the 1990s by satisfying consumers’ insatiable appetite for the latest fashionable trends at low prices.

In August 2020 – in the midst of a hotly contested U.S. presidential election – Donald J.

On June 10, 2020, the editor-in-chief of Conde Nast magazine Bon Appétit resigned amid allegations of racial discrimination.

The Coronavirus / COVID-19 crisis of 2020 resulted government restrictions on travel, accompanied by a public loss of confidence in the safety of air transport, all of which led quickly to a decl

In October 2019, Houston Rockets General Manager tweeted in support of the Hong Kong Protests. The tweet was met with outrage by the Chinese government and many Chinese fans.

No business is immune to the massive changes resulting from COVID-19, but leaders who develop an entrepreneurial mindset - from executives to their independent salesforce - prove agile at adaptin

2020: Writing Case Studies in Changing Times Bradley W. Brooks, Queens University of Charlotte Britt M. Shirley, The University of Tampa

Leading sports apparel and shoe brands pay large sums of money to sponsor collegiate athletic teams in hopes of gaining significant exposure.

Amy Hill had hiked to the top of her 44-acre property with her six-year-old son and was having second thoughts about starting a woman-owned small seasonal business, Creekside Maple Syrup.

Ring, Inc., a subsidiary of Amazon, offered security products to enhance customer peace of mind.

This critical incident describes an ethical and legal dilemma faced by the owner of a small, local retailer.

Terrance Lau was the program manager of the Campus Network Refresh, a major program to upgrade network connectivity of the Mountainside State University (MSU).

The critical incident considers how innovative business models deployed by new entrants have the potential to serve as agents of disruptive or discontinuous change.

This critical incident describes a situation faced by Meghan Farren, Chief Marketing Officer for KFC in the UK.

Ford Motor Company’s unexpected purchase of the historic Michigan Central Station is a critical incident designed to evaluate a major CSR-based investment decision.

One of the most significant challenges educators face is making material relevant to students.

Early in 2017, and after just six months as CEO, Tim Mohin considered options to support the recent structural changes at the Global Reporting Initiative (GRI), the global leader in standard-sett

Danny Howard had been a soil-grown farmer who learned the concepts and techniques of aquaponics from a lecture in an agricultural class in his late fifties.