Scholarly Articles

Mark Quinn had big dreams for Agrowtopia. What started out as a class project had slowly evolved into a small university urban farm.

John fell while trimming trees, requiring shoulder surgery. The physician ordered physical therapy (PT) and occupational therapy (OT) as John could not work.

The Global Jesuit Case Series (GJCS) was formally launched in 2015 with the singular goal of establishing a series of real-world business cases, written by executives, educators and entrepreneurs

The CEO of 23andMe started the firm in 2006 to sell saliva test kits with ancestry and health related genetic reports direct to customers (DTC).

Betsy DeVos barely was confirmed as Secretary of Education with Vice President Pence casting the tie-breaking vote. She knew she had to address the contentious Title IX issue.

In November 2016, Matthew LeBretton, vice president of public affairs for New Balance (NB) athletic shoes, publicly supported Donald Trump’s trade policies after a highly emotional presidential e

On October 28, 2013, offensive lineman Jonathan Martin went missing from the Miami Dolphins training facility after being the subject of a prank in the cafeteria at dinnertime.

In Vol 35 (2) we wrote about what we had learned as editors regarding case research, writing, and publishing in this journal.

Since 1967, the Israeli Defense Forces (IDF) have used modified Caterpillar bulldozers to destroy thousands of Palestinian homes, injuring and even killing scores of individuals in the process, i

A product recall in the fall of 2013 sends Chobani, Inc. scrambling to fix the manufacturing problem, and address a flood of customer concerns.

In late 2013, Barneys New York quickly found itself amidst scandal.

On April 9, 2008, Jack Cafferty made comments concerning the United States’ relationship with China.

Following a period of slow sales and rapid company change, Starbucks Coffee Company designed and launched a new logo to reflect the new direction of the company.

Kaplan University, a Washington Post Company subsidiary, is a network of for-profit colleges that faced scrutiny for educational rigor and admissions practices.

McDonald’s is preparing for a nationwide launch of oatmeal and simultaneously ramping up its use of social media to promote the product.

Johnson & Johnson experienced the rapid spread of negative backlash through social media channels in response to an online Motrin advertisement.

After an extensive study, Xerox decided to undergo a rebranding.

Macy’s controversial conversion of Chicago’s State Street Marshall Field’s Store is just one of many branding and customer loyalty challenges facing Macy’s Inc. today.

In the early 2000s, Burberry experienced brand perception problems through counterfeiting.