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El texto recoge una introducción al concepto de crowdfunding, ventajas e inconvenientes y como usarlo para la financiación de proyectos.
Global Genes, a patient advocacy group for the rare disease community, must plan for the launch and marketing of Rare X, a new data collection and analysis platform.
On August 29, 2018 Eric Bauman, Chairman of the Democratic Party of California sent out a midnight tweet exposing In-N-Out Burger’s donation of $25,000 to the Republican party and called for a na
On September 4, 2018, Nike, Inc. launched a new ad campaign featuring, Colin Kaepernick, a professional athlete with a highly polarizing image.
Two homeschooled Florida teenagers meet in a homeschool group arranged by their moms, start community college at 14 years of age and discover a shared passion for social entrepreneurship.
In principle, a business ought to thrive when its leaders make good plans (plans that provide for compensation greater than the risk implied in those plans), and its people bring those plans to f
Shirley received a letter from the firm her husband Cliff had worked for years ago, stating that he had a one-time opportunity to receive his full retirement benefit in a single, lump-sum payment
This critical incident describes a business and legal dilemma faced by an executive of a franchised restaurant. The franchisee had received word that the franchisor was immediately terminat
This critical incident explores the importance of implementing a strong internal control system.
At least 5,300 Wells Fargo Bank employees had created over 1.5 million deposit accounts and over 500,000 credit card accounts for Wells Fargo customers without the customers’ permission – many of
This critical incident describes a federal regulatory battle faced by Fourth Corner Credit Union.
This critical incident is about a strategic marketing decision.
Hearing loss is a public health concern. Recent national legislation has been passed to introduce a future technological disruptor: over-the-counter (OTC) hearing aids.
In July 2017, Sarah Cattoor and her husband, Ryan Greening, were less than a month away from opening their new breakfast café in West Des Moines, Iowa.
American Eagle (AE) decided to test the waters and offer a denim hijab made with soft denim fabric in an indigo wash on its website in July 2017.
Only a few weeks into his three-year term on the board of directors for the Oneota School for Children (OSC), Brian began to second-guess his acceptance of the role of Treasurer.