Consumer Behavior Assignment on Causal Inference (Correlation vs. Causation)
This assignment consists of a series of short online activities:
Students learn about how Google search data for terms related to influenza symptoms ended up correlating with actual CDC data mapping the spread of the virus.
Students get to play with relevant data on the Google Correlate tool, then branch out to map out other correlations.
Students are challenged to generate alternate explanations for observed correlations.