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Consumer Behavior Assignment on Causal Inference (Correlation vs. Causation)

Submitted by Colleen Giblin
Assignment
September 2, 2019
Topic: 
Marketing & Sales
Keywords: 
causation, correlation, causal inference, experimental design, consumer behavior, marketing, writing assignment, fun activity, google correlate
Area of Study: 
Sciences
Target Audience: 
Faculty/Researchers, Graduate Students, Undergraduate Students
License: 
Attribution, Non-Commercial CC BY-NC
Price: 
Free
Average rating: 
0

This assignment consists of a series of short online activities:

Students learn about how Google search data for terms related to influenza symptoms ended up correlating with actual CDC data mapping the spread of the virus. 

Students get to play with relevant data on the Google Correlate tool, then branch out to map out other correlations. 

Students are challenged to generate alternate explanations for observed correlations.