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Assignment on Consumer Perception

Assignment on Consumer Perception

Assignment
September 12, 2019
Topic: 
Marketing & Sales
Keywords: 
Consumer Perception, consumer behavior, perception, food marketing, marketing, #greenpoop
Area of Study: 
Business
Target Audience: 
Faculty/Researchers, Graduate Students, Undergraduate Students
Price: 
Free
Average rating: 
0
This assignment has students read a New Yorker article about research on consumer perceptions of food.  The first two questions challenge students to hash out the experiments described in the article in terms of formal scientific design (i.e., independent vs. dependent variables).  The next three questions probe deeper reflection connecting to course material.

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