Components
Assignment on Consumer Perception
Submitted by Colleen Giblin
Assignment
September 12, 2019
Topic:
Marketing & Sales
Keywords:
Consumer Perception, consumer behavior, perception, food marketing, marketing
Area of Study:
Business and Management
Target Audience:
Faculty/Researchers, Graduate Students, Undergraduate Students
Price:
Free
This assignment has students read a New Yorker article about research on consumer perceptions of food. The first two questions challenge students to hash out the experiments described in the article in terms of formal scientific design (i.e., independent vs. dependent variables). The next three questions probe deeper reflection connecting to course material.