Assignment
Topic
Marketing & Sales
Price
$0.00
Keywords
Consumer Perception
consumer behavior
perception
food marketing
marketing
Target Audience
Faculty/Researchers
Graduate Students
Undergraduate Students
Faculty Description
Tip: if you scroll all the way to the bottom of the linked article on which the assignment is based, there are three interactive "sensory experiments" which I'd recommend trying to integrate into class.
License
Attribution, Non-Commercial, No Derivative Works CC BY-NC-ND
This assignment has students read a New Yorker article about research on consumer perceptions of food. The first two questions challenge students to hash out the experiments described in the article in terms of formal scientific design (i.e., independent vs. dependent variables). The next three questions probe deeper reflection connecting to course material.
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