Scholarly Articles

Opened in 1992, the Pittsburgh International Airport midfield terminal complex was designed and built for the hub operations of USAir.

In July 2007, a European toy retailer discovered lead paint on a Mattel toy manufactured in China.

Macy’s controversial conversion of Chicago’s State Street Marshall Field’s Store is just one of many branding and customer loyalty challenges facing Macy’s Inc. today.

In August of 2007, Johnson & Johnson (J&J) decided to sue the American Red Cross (ARC) for illegal use of the Red Cross symbol.

After ten years of meteoric rises in revenue and subscription customers, a series of communication blunders has put Netflix in a perilous position.

Under the increasing regulation environment pushed by the SEC toward dark pools, Credit Suisse’s two dark pools, Crossfinder and Light Pool, were charged fines of $84.3 million in total.

In the early 2000s, Burberry experienced brand perception problems through counterfeiting.

On December 18, 2013, a specialty blog site released an article alleging that Target had fallen victim to a serious data breach, exposing forty million customers’ credit card information.

American Apparel, a multinational fashion retailer headquartered in Downtown Los Angeles, looked to target the plus-size clothing customer segment in an effort to grow its stagnant sales.

On August 15th 2013, Moritz Erhardt was found dead at his student housing.

In the fall of 2011, Bank of America announced a plan to begin charging customers $5 per month on debit card accounts. The announcement met with sharp public outrage.

Kickstarter, a brand leader in the crowdfunding market, is facing certain challenges as it negotiates the uncertain waters of competition.

Progressive Insurance faced a widespread public relations crisis when Matt Fisher took to his personal Tumblr site to post a scathing account of his family’s experience with the company who insur

Infant formula producer Mead Johnson Nutrition Company needs to determine what its response should be when its flagship product, Enfamil, is linked to an infant’s death from Cronobacter sakazakii

Following Chipotle’s meteoric rise to prominence in the Quick Service Restaurant sector, management now faces a threat to their longstanding brand of “food with integrity.” Executives must decide

On Friday, January 13, 2012, around 9:40 p.m. local time, the Costa Concordia, a luxury cruise ship carrying 4,200 passengers, punctured its hull off the coast of Italy.

Bank of America experienced significant backlash in late 2009 regarding excessively high credit card interest rates and overwhelming late fees.

On January 15, 2012, Zappos, an Amazon subsidiary, was the victim of a purposeful hacking attack.

On January 16, 2013, Boeing had its newest and most advanced aircraft, the 787 Dreamliner, grounded worldwide due to fires that started in the airplane's batteries.

A father complains about pregnancy related coupons addressed to his teenage daughter.