Primary File

Carnival Cruise Lines: Wreck of the Costa Concordia

Foster, J., Sorrentino, M.J., Florance, C., and O’Rourke, J. S. (Editor)
February 2, 2018
North America
Strategy & General Management
14 pages
crisis, management, crisis management, Public Relations, public relations disaster
Student Price: 
$4.00 (€3.72)
Average rating: 

On Friday, January 13, 2012, around 9:40 p.m. local time, the Costa Concordia, a luxury cruise ship carrying 4,200 passengers, punctured its hull off the coast of Italy. What followed the collision was a chaotic evacuation, irresponsible actions from the ship’s captain, and a lack of communication from the parent company, Carnival, all leading to a public relations disaster.

Learning Outcomes: 
  1. To emphasize the effect that a corporate and subsidiary structure can have on the company’s ability to communicate during a crisis.
  2. To stimulate discussion of the direct and indirect costs of a crisis as well as the indirect costs of the crisis itself and the company’s management of the crisis.
  3. To encourage consideration of the effects of one company’s problems on the industry as a whole.