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Domino’s “Special” Delivery: Going Viral Through Social Media
On April 13, 2009, Tim McIntyre, VP of Corporate Communications at Domino’s Pizza, received notification of the existence of a number of damaging videos that had been posted online.
February 15, 2018 | Peeples, A.
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Groupon Goes Public: Communication Strategy and Challenges
Three-year old daily deals company Groupon filed for an IPO on June 2, 2011 seeking a valuation of $20 billion.
February 15, 2018 | Frank, Jun
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Chobani: Managing Explosive Growth, Aggressive Competition and Threats to Product Quality
A product recall in the fall of 2013 sends Chobani, Inc. scrambling to fix the manufacturing problem, and address a flood of customer concerns.
February 15, 2018 | Xie, Y
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Barneys New York: A Case of “Shop and Frisk”
In late 2013, Barneys New York quickly found itself amidst scandal.
February 15, 2018 | Cellante, C.
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BP and the Gulf of Mexico Oil Spill (A) and (B)
An April 20, 2010 explosion on board the Deepwater Horizon offshore oil-drilling platform killed 11 workers, injured 17 and triggered a leak that spilled more than 206 million gallons of oil over
February 15, 2018 | Marques, Dan
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Jefferies Investment Bank: Responding with Transparency, (A) and (B)
Jefferies & Company, the most rapidly growing medium-sized investment bank, quickly became the focus of many ratings agencies upon the collapse of MF Global.
February 15, 2018 | Baumann, J
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AT&T Inc. and T-Mobile USA: Anatomy of a Failed Merger, (A) and (B)
The United States’s second-largest wireless telecommunications provider attempts to create competitive advantage in the marketplace through a $39 billion merger with a top competitor.
February 15, 2018 | Galbraith, B.
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Johnson & Johnson’s Recall Headaches: Facing Familiar Challenges in a New Era
On September 16, 2010, amidst a congressional inquiry into numerous product recalls over the past 15 months, Johnson & Johnson’s Chairman of the Consumer Group, Colleen Goggins, announced her
February 15, 2018 | Fonseca, M.
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Rebuilding an Icon: GM’s Return to the Public Markets
General Motors Corporation, once the largest car manufacturer in the world, is now a cautionary tale for corporate complacency.
February 15, 2018 | Guttler, S.
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The Boeing Company: Take Off Delays for the 787 Dreamliner
This case will examine the complex challenges of a firm in the world of global business which must maintain healthy communications with customers, investors, and suppliers.
February 15, 2018 | Adair, Justin F.
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BP: Responding to Public Pressure
British Petroleum (BP) applied for a permit in 2006 to expand its Indiana refinery and increase its discharge of ammonia and suspended solids into Lake Michigan.
February 15, 2018 | Couchman, K.
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Apple, Inc.: Pricing the iPhone
On September 5, 2007, Apple, Inc.’s Chief Executive, Steve Jobs, announced a 33% price decrease in his company’s newest gadget, the iPhone.
February 15, 2018 | Fischer, L.
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General Motors Corporation: Communicating a New Vision for Survival
On November 19, 2008, General Motors Corporation presented an argument in the U.S. House of Representatives to receive bridge loan funding.
February 15, 2018 | Sorenson, L.
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Starbucks Coffee Company: A New Logo for New Markets
Following a period of slow sales and rapid company change, Starbucks Coffee Company designed and launched a new logo to reflect the new direction of the company.
February 12, 2018 | Locasto, M.
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Sony Corporation: The PlayStation Network Crash (A) and (B)
The date was April 30, 2011 and Sony shares had just fallen by more than 5% on the Tokyo Stock Exchange. The corporation was suffering through a chaotic time period in its gaming division.
February 12, 2018 | Do, S.
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Carnival Cruise Lines: Fire Aboard a Stranded Cruise Ship
In the early morning hours of November 8, 2010, a fire broke out in the aft engine room of the Carnival Splendor, a passenger cruise ship carrying more than 3,000 guests.
February 12, 2018 | Cramer, R.
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AT & T Inc.: A Proposed Merger with T-Mobile
In an effort to gain market share and technological resources, AT&T and T-Mobile USA agreed to a merger that would create the largest mobile carrier in the country.
February 12, 2018 | Hunt, T
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News Corporation: Allegations of Phone Hacking
By July 2011, News Corporation and one of its UK newspapers, News of the World, faced mounting pressure over revelations that it hacked into cellphone voice mails of crime victims, war widows, ce
February 12, 2018 | Griffiths, B.
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Whole Foods Market: A CEO’s Public Opinion at Odds With A Key Demographic
In August of 2009, the founder and CEO of the successful natural & organic food company Whole Foods Market published an op-ed in the Wall Street Journal espousing a position on the highly con
February 12, 2018 | Imtiaz, T.
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Hewlett-Packard Company: The Departure of Mark Hurd (A)
For five years Mark Hurd has enjoyed dramatic success as the CEO of Hewlett Packard, turning the company’s PC division around and getting the company back in the black through aggressive cost-cut
February 12, 2018 | Martin, K.
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