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Ecotourism in a Country Rich in Both Biodiversity and Hope

Ivan Hernandez, Paula Cortés, Sergio Sosa
June 1, 2018
Latin & South America
Strategy & General Management
15 pages
Tourism, developing countries, internal conflict, tourism services, venture
Student Price: 
$4.00 (€3.82)
Average rating: 

Lucelia was a retired teacher who bought a farm in early 2006 with her savings, after 30 years as a Biology teacher for children aged 11 to 18. The farm was located in the sector of San Bernardo, a rural area of the municipality of Ibague, Tolima, Colombia, a country with a mainly rural armed internal conflict since 1952. Her dilemma was to use the farm as a private site for herself and her family or to offer tourism services to the public. So, did Lucelia had a typical family-retired life or a life with all the avatars of an entrepreneurial venture in this stage of her life in an area like San Bernardo?

Learning Outcomes: 
  • To better understand the process of decision making in a context of violence such as that presented in Colombia.
  • Apply and analyze: Empathize with diverse and adverse realities in developing countries.
  • Evaluate: Learn to make decisions and justify them considering the different perspectives of a situation.
  • Creation: to create a discourse that will allow students to analyze and identify the possible consequences.