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Danny Howard had been a soil-grown farmer who learned the concepts and techniques of aquaponics from a lecture in an agricultural class in his late fifties.
Davenport was one of the first cities in Iowa to have riverboat gambling in the early 1990s.
Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.
This case involves a study of a potential market entry into China.
Garthen Leslie was thrust into the public spotlight after inventing a smartphone application that could control and monitor the operation of window air conditioners.
Epitomax Nutrition (EN), the sports nutrition market leader, is faced with both an opportunity and a challenge.
This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business,
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In this video case, Tyler Shultz recounts his experience as a recent college graduate in 2014 at Theranos, a medical technology start-up.
On January 1, 2013, Abbott Laboratories, one of the most recognized American pharmaceutical companies, split itself into two companies: Abbott and AbbVie Inc.
In the 1970s, schools and sporting teams started responding to concern over using Native American imagery in logos, chants, and mascots. Some moved away from the imagery entirely.
The Colombia Conundrum case recounts the evolution of a US business school’s internationalization strategy.
An ad for Qiaobi laundry gel balls sparked outrage in media all over the globe including Australia, New Zealand, France, Hong Kong, the U.K., and the United States.
Koji Tanaka was the former president of Yuri, USA, Inc., who now served as an adviser to the Yuri management team.
Matt Smith, a college student who lived at home in Cook County, took charge of family grocery shopping as a result of the Sweetened Beverage Tax Ordinance passed by the County Board on November 1
This decision-based critical incident describes Karl Gibson’s worry about how to prevent theft and other fraud at International Retail, LLC (IR).
This critical incident deals with crisis management and stakeholder management at a large egg producing company that is in the throes of an emergency.
In January 2009, Ed Huegel, owner of InsulTec, a small foam insulation installation company in Alta Vista, Iowa, needed to make a decision. Ed had owned InsulTec for nine years.
This incident reviews the costs and benefits of a decision to consider installing solar panels to supplement or replace electricity provided by the power company.
Babcock Hall Dairy Plant and Store is part of the Food Science Department of the University of Wisconsin-Madison (UW).
This critical incident is about Erin Jewell who owned and operated MD Cosmetics, a cosmetic medical spa in Williston, Vermont.