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The NBA and the Hong Kong Protests: Managing Reputation in a Multipolar World
In October 2019, Houston Rockets General Manager tweeted in support of the Hong Kong Protests. The tweet was met with outrage by the Chinese government and many Chinese fans.
March 16, 2021 | Brown, N.; Udall, C.; Thomas, E.; O’Rourke, J. S. (editor)
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Traveling Vineyard: Pivot to Virtual Selling
No business is immune to the massive changes resulting from COVID-19, but leaders who develop an entrepreneurial mindset - from executives to their independent salesforce - prove agile at adaptin
March 15, 2021 | Michael Rodriguez, PhD Campbell University
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Why Your Case Study Needs an Effective Teaching Note
One of the most significant challenges educators face is making material relevant to students.
January 12, 2021 | Britt Shirley, The University of Tampa
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Entry into the Real Estate Game: A Series of Unfortunate Events
Paul Black had recently completed his MBA and was looking to start a real estate investing portfolio.
January 12, 2021 | David Rodriguez, Henderson State University
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A Farmer’s Quest for a New Passion: To Grow “All Natural” Food by Aquaponics
Danny Howard had been a soil-grown farmer who learned the concepts and techniques of aquaponics from a lecture in an agricultural class in his late fifties.
January 12, 2021 | Oi Lin Cheung, Indiana University East
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Will the City of Davenport Take a Big Gamble?
Davenport was one of the first cities in Iowa to have riverboat gambling in the early 1990s.
January 12, 2021 | Brittany Cord, Luther College
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Mr. Peanut, The Oldest Legume, Turns 100: How Much Longer Can This Centurion Survive?
Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.
January 12, 2021 | Jane Boyd Thomas, Winthrop University
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Fuel Cell Energy: Is China the Right Market?
This case involves a study of a potential market entry into China.
January 12, 2021 | Karen Koza, Western Connecticut State University
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2020: Writing Case Studies in Changing Times
Our world changes around each person, each business, each community, each nation, each region of the world.
January 12, 2021 | Bradley W. Brooks, Queens University of Charlotte
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DSEF-UNCG Entrepreneurial Marketing & Sales Prospecting Module
This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business,
November 23, 2020 | Dr. James Boles
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DSEF-UNCG Gen Z Entrepreneurship and Marketing Module
This is an introductory Entrepreneurship course for those contemplating an Entrepreneurship major and minor with an opportunity to vie for a business loan to start a businesson campus.
November 23, 2020 | Dianne H.B. Welsh, Ph.D.
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DSEF-UNCG Sales Leadership Module
This course is structured to present you with the basic principles and practices of sales management and direct selling.Students will be exposed to the multi-faceted nature of the sales manager’s
November 23, 2020 | John Chapman
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Editorial: After the Pandemic, Rebuilding with Ethics and Justice
Worldwide, COVID-19 has had a staggering impact, with the number of cases approaching eight million and the death toll over 430,000 as of mid-June, 2020.1 What the stark numbers don’t show, howev
September 10, 2020 | Nicholas Santos, S.J.
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Move Thoughtfully, and Lift Up People: An Ignatian Ethic of Disruption
In the last decade, Silicon Valley and its leading innovators were touted as creating a more enlightened and connected world through an approach to technological and business disruption summarize
September 2, 2020 | Kevin O’Brien, S.J.
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The Spokane Indians Baseball Club: A Case Study in Tribe and Team Collaboration
In the 1970s, schools and sporting teams started responding to concern over using Native American imagery in logos, chants, and mascots. Some moved away from the imagery entirely.
August 10, 2020 | Adriane Leithauser, Gonzaga University
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Game Theory, Screening Devices, and the Case of Young Consulting
Suzie Young was the owner and manager of Young Consulting Inc., a small, marketing services company located in Tampa, Florida.
January 7, 2020 | Karla Borja, The University of Tampa Ashley R. Burns, The University of Tampa
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Olympics Skiing, Elite Distance Runners, & NCAA Basketball: Three Cases of Exemplary Team Performance
The Norwegian team garnered 39 medals during the Winter 2018 Olympics, more than any other nation in Olympic history.
January 7, 2020 | Holly Milanese, Queens University of Charlotte Emily Poulton, Queens University of Charlotte Jennifer Hull, Queens University of Charlotte Dawn E. Chanland, Queens University of Charlotte
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FullContact: The Case for No-Contact Vacations
FullContact was a technology company whose core values included being “awesome with people.” This was reflected in the mission of the business and guided the manner in which the organization stri
January 7, 2020 | Peggy Sue Loroz, Gonzaga University Molly B. Pepper, Gonzaga University Adriane Leithauser, Gonzaga University
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Canada Goose Holdings, Inc.: The Ethical Sourcing of Down and Fur
Luxury retail brand, Canada Goose, faces opposition from a prominent animal rights group surrounding the sourcing of materials used for its jackets.
December 31, 2019 | Aldridge, Z.; Ursino, A.; and O’Rourke, J. S. (editor)
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The National Collegiate Athletic Association: Is “One and Done” Both Legal and Moral?
Since 2005, the nation’s top-ranked high school basketball prospects (and future NBA players) have been forced to delay their NBA draft declarations by one year.
December 31, 2019 | Kase, M.; Nolan, C.; and J.S. O’Rourke (Editor)
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