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This case is about Land O’Lakes President and Chief Executive Officer (CEO) Beth Ford and her company’s decision to stop using Mia, a Native American woman, on its butter packaging.
This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD).
This case describes five distinct periods in Sun King Brewery’s distribution history. The Indianapolis brewer experienced explosive growth since opening in 2009.
Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.
This case involves a study of a potential market entry into China.
In 1849, parishioners of the Chicago, Illinois, German United Evangelical Reformed Lutheran Church began burying their beloved dead in the adjacent St. Johannes Cemetery.
In September 2015, CEO of Pavlovich Coachlines Ltd (PCL), Bernard Pavlovich, needed to make some significant decisions regarding his company’s future.
Trevor, a recent MBA graduate, was able to secure promising interviews with two companies. Following his interview with the first company, Trevor was offered a job.
In September of 2016, Heather Bresch, the Chief Executive Officer of Mylan, was called to testify before the House Oversight and Government Reform Committee, part of the U. S. Congress.
This decision case focuses on a consumer products company, Edwards Paper Company (EdCo), as it redesigns its supply chain for poly-wrap.
Harrison and Joan were working on their income tax return and suddenly Harrison remembered free” ticket vouchers that he and Joan had received as compensation for giving up their airline seats on