Scholarly Articles

Case writers typically recognize the importance of opening a case study with a compelling hook that engages the reader.

Talon started Bergen House, a craft mead brewery in Connecticut. After surviving the Covid-19 pandemic, he wanted to grow his business.

Nicole Boyd was young and ambitious. Having worked for some of the top consulting firms in the industry, Nicole had a strong background in technology consulting and strategy.

Tony Allen developed Greenlight, an innovative automobile monitoring system that alerts vehicle owners when service is needed and connects them with available service providers.

Many inexperienced people have wrongly assumed that anybody can build a commercial building and that the knowledge, skills, and abilities are easily acquired.

Dean Rolland wanted to mark his tenure with a significant leadership, transforming his university to a waste to energy hub for the surrounding cities and contribute to the sustainability practice

Engage your students with stories of resilience, strength and empowerment as told by direct selling women in Thailand.

This video is a condensed version of a live presentation on diversity, equity, and inclusion given by Mona Ameli, CEO and Managing Partner of Ameli Global Partnerships.

Pizza originated in seventeenth-century Naples, Italy, where it became a mainstay for the poor.

Working in a patriarchal society where girls are considered lower in status and have little or no opportunity to be educated, the Kakenya’s Dream Foundation faces an obstacle to providing educati

Destiny or Fate: The GJCS and SCR Perfect Fit Stellern, M. Rockhurst University Joseph, J, Lemoyne College Craig Davis, Ohio University

The Joni Rogers-Kante & SeneGence case touches on topics of skyrocketing growth, the operational and leadership shifts that accompany such growth, industry ethics, home-based business, family

Newlyweds Brian and Rachel Goulet started a small business making and selling pens out of their home. Brian made ballpoint and rollerball pens from kits, and Rachel managed the website.

Paul Jessup had just met with the technology group that would be operating in the newly spunoff Synenergy.

Tastefully Simple: A New Recipe for Success follows the story of a woman-owned, direct selling organization along its upward trajectory of growth, followed by an 11-year period of declining

No business is immune to the massive changes resulting from COVID-19, but leaders who develop an entrepreneurial mindset - from executives to their independent salesforce - prove agile at adaptin

Danny Howard had been a soil-grown farmer who learned the concepts and techniques of aquaponics from a lecture in an agricultural class in his late fifties.

Earl’s Cyclery and Fitness (Earl’s), located in Burlington, Vermont, is a specialty retailer in bicycles, accessories, and fitness equipment.

Garthen Leslie was thrust into the public spotlight after inventing a smartphone application that could control and monitor the operation of window air conditioners.

This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business,