SeneGence: The Culture of Opportunity, The Challenge of Growth
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Region
          North America
              Topic
          Entrepreneurship
          Marketing & Sales
          Operations
              Length
              24 pages
          Keywords
          direct selling
          Growth Strategy
          family business
          Company Culture
          entrepreneurship
          home-based business
          Work-Life Balance
              Copyright Holder
          Direct Selling Education Foundation
              Student Price
              $0.00
          Target Audience
          Graduate Students
          Undergraduate Students
              The Joni Rogers-Kante & SeneGence case touches on topics of skyrocketing growth, the operational and leadership shifts that accompany such growth, industry ethics, home-based business, family business, legacy and succession planning, goal-setting, the “mom market,” the metaverse / VR (as a corporate strategy, accelerated due to Covid), competing priorities (aka work-life balance), entrepreneurship and ideation, overcoming adversity, company culture, corporate social responsibility/social impact/ESGs, and the rules of engagement for working with family members.
 
    