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This paper develops a novel Ignatian-based entrepreneurship education model that integrates dark-side theories of entrepreneurship into entrepreneurship teaching to supplement traditional process
The Economy of Communion (EoC) is a worldwide entrepreneurial movement which sees the person, rather than profit, as the most important focus of business.
Marketing education in Jesuit business schools, as in most other business schools, is mainly oriented towards traditional for-profit business enterprises.
This research provides a first step in developing an inventory on entrepre- neurship curriculum, pedagogy, and research within the global network of Jesuit universities.