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This case asks students to evaluate the operational challenges of Fizzy Water, a beverage company, and find ways to improve profitability and market share through the lens of an outside consultant.

The case takes place in early 2024, after Athletic Brewing Company, an independent non-alcoholic brewer from Connecticut and fast-growing company has received a $50 million investment from Keurig D

This case describes a strategic decision faced by Hanesbrands Inc. (HBI). HBI experienced pressure from Barrington Capital Group L.P.

This is the full Spring 2025 issue from the Journal of Case Studies. Individual articles can be found by searching the article title.

This is the full preview of the Business Case Journal Spring 2025 issue. Individual articles can be found by searching the article title.

This case takes the reader on the frustrating journey of a resident of a local government tired of the relentless annual sewer fee increases.

This case study describes several factors that contributed to the demise of Silicon Valley Bank. The bank took on substantial risks and did not take the necessary precautions to hedge those risks.

An Australian biotechnology company, Mesoblast, with branches in the United States and Singapore, sought the Federal Drug Administration’s (FDA) approval of a key drug candidate, Ryoncil.

The Somsenville destination marketing organization (DMO) contracted with a website design expert independent contractor, Robert Lazkowski, to create a website design as part of a tourism campaign.

Instructors can use this incident in multiple ways.

Idaho Central Credit Union (ICCU) was the largest Idaho-based credit union by asset size in the state in 2021, with assets exceeding $7.5 billion.

This decision case describes the house-buying decision process of Samantha and Eric, a young married couple who had recently moved back to the United States after living in Australia.

Elene, a finance graduate student passionate about environmental conservation, had always been an advocate for cleaner transportation.

This is the full Fall 2024 issue from the Journal of Case Studies. Individual articles can be found by searching the article title.

On November 23, 2023, the CEO of Binance, the world’s largest cryptocurrency exchange, Changpeng Zhao (CZ), resigned, pled guilty to running afoul of U.S.

This critical incident highlights the use of generative AI in creative content industries and consumer reaction to the use of generative AI to create content.

Jim Farley, Ford CEO, saw a difference in electric vehicle (EV) customers as the industry moved from early adopters to early majority.

At the beginning of 2024, Sephora, a French luxury beauty retailer, had yet to react to social media posts from employees and shoppers complaining about the behavior of tweens in their US stores.

In 2021, Coach faced public backlash after a viral TikTok video alleged the company was destroying unsold handbags.

In 2023, Gallo saw an opportunity to grow its product lines by being first in the industry to specifically target the U.S. Mexican and Mexican-American market with a canned cocktail.