Scholarly Articles

A Peloton commercial faced criticism from both the media and the general public, with concerns ranging from sexism and unchecked privilege to promoting negative body image.

Nick Oda was a marketing consultant hired by Momo Ltd, a lingerie manufacturer based in Tokyo, Japan.

This critical incident brings attention to the misalignment that often occurs between a business’s corporate social responsibility strategies and organizational leadership.

In the fall of 2020, the provost (chief academic officer) at Big Southern State University (BSSU) asked the heads of the three academic departments of the School of Music (SOM) to jointly compose a

The critical incident explores the complexities Jan, owner of JDD Rockway LLC, faced in navigating the challenging U.S. freight market post-COVID-19 pandemic.

After 21 years of service in law enforcement in Kansas City, Missouri, Stephanie Price was selected as the deputy chief of police for the city of Savannah, Georgia.

CEO Sundar Pichai transformed Google from a dream employer to one of nightmares. Google’s once vibrant culture became one where people were demotivated, filed grievances, and unionized.

Sam was an on-call chief pilot for an international airline who received an early morning call from Peter, another pilot.

Business instructors face significant challenges.

This critical incident discusses a building naming controversy faced by Middlebury College President Laurie Patton.

Pay-for-plasma collection is a new US$24b industry that is responding to a global shortage of plasma primarily for plasma derived medical products. The industry is mainly in the U.S.

This descriptive critical incident explores the perspective of Dean Larry DeBrock, the former dean of a top-ranked business school, who later became one of the first instructors of Business 101 aft

Why are you trying to sound "Black"? Awkwafina, a Chinese/Korean-born American celebrity in movies, music, and television, had been approached with this question multiple times.

This case recounts the acquisition of Twitter by Elon Musk and the alleged federal human resource (HR) violations that occurred.

As 2024 comes to a close, the editors of the Journal of Critical Incidents wish you a happy holiday season and a joyous New Year!

This case examines how sustainability can be utilized in strategic decision making by considering whether the WestRock Company (WRK) should enter the green coated paperboard market segment with a s

The board chair of Le Moyne College, Sharon Kinsman Salmon, faced a leadership crisis when both the president and the provost were offered presidencies elsewhere.

Case writers typically recognize the importance of opening a case study with a compelling hook that engages the reader.

This case study explores the application of data visualization techniques in business analytics, using the scenario of Bradley Moore, a real estate agent, assisting Vanessa Francello, a recent MBA

Otsuka Kagu was a luxury furniture store in Japan that began operations in 1969. It operated 16 retail stores throughout Japan. The business was growing until the financial crisis of 2008.