Scholarly Articles

The Somsenville destination marketing organization (DMO) contracted with a website design expert independent contractor, Robert Lazkowski, to create a website design as part of a tourism campaign.

This critical incident (CI) describes how a team within Intel successfully championed touchscreen technology for laptops in 2011, while negotiating industry challenges.

Instructors can use this incident in multiple ways.

Many considered the October 2013 healthcare.gov launch a failure.  Designed as an online market place, healthcare.gov allowed users to shop for and compare healthcare policies.

Instructors can use this incident in multiple ways.

This description-based critical incident focuses on the onboarding lessons associated with the British royal family and their business that can be applied to anyone entering a family that concurren

On November 23, 2023, the CEO of Binance, the world’s largest cryptocurrency exchange, Changpeng Zhao (CZ), resigned, pled guilty to running afoul of U.S.

This decision-based critical incident describes how Operations Vice President Cody of Bigfoot Heating and Air should deal with Nate, his competent but overstepping customer service specialist.

This critical incident highlights the use of generative AI in creative content industries and consumer reaction to the use of generative AI to create content.

Jim Farley, Ford CEO, saw a difference in electric vehicle (EV) customers as the industry moved from early adopters to early majority.

At the beginning of 2024, Sephora, a French luxury beauty retailer, had yet to react to social media posts from employees and shoppers complaining about the behavior of tweens in their US stores.

In 2021, Coach faced public backlash after a viral TikTok video alleged the company was destroying unsold handbags.

In 2023, Gallo saw an opportunity to grow its product lines by being first in the industry to specifically target the U.S. Mexican and Mexican-American market with a canned cocktail.

This critical incident deals with a situation involving employee thefts at the Packers Pro Shop in Green Bay, Wisconsin.

Four New York Ford dealerships filed a lawsuit on November 29, 2022 to stop the Ford Motor Company from implementing its planned Model e certification program.

Diegnau Farms was quickly approaching the renewal of a farm rental agreement.

A Peloton commercial faced criticism from both the media and the general public, with concerns ranging from sexism and unchecked privilege to promoting negative body image.

Nick Oda was a marketing consultant hired by Momo Ltd, a lingerie manufacturer based in Tokyo, Japan.

This critical incident brings attention to the misalignment that often occurs between a business’s corporate social responsibility strategies and organizational leadership.

In the fall of 2020, the provost (chief academic officer) at Big Southern State University (BSSU) asked the heads of the three academic departments of the School of Music (SOM) to jointly compose a