Scholarly Articles

This case takes the reader on the frustrating journey of a resident of a local government tired of the relentless annual sewer fee increases.

Kirk Komick had co-owned the Rochester Hotel and Leland House boutique lodging properties in Durango, Colorado for 25 years.

This case study describes several factors that contributed to the demise of Silicon Valley Bank. The bank took on substantial risks and did not take the necessary precautions to hedge those risks.

As Bob Taylor looked out the airplane’s window at Yaoundé, Cameroon, he reflected on all the changes in the company, Taylor Guitars, since it was founded.

In mid-2023, competitor brands of electric vehicles (EVs) were collaborating with the dominant brand Tesla, just months after Tesla had created upheaval in the market.

The Somsenville destination marketing organization (DMO) contracted with a website design expert independent contractor, Robert Lazkowski, to create a website design as part of a tourism campaign.

This critical incident (CI) describes how a team within Intel successfully championed touchscreen technology for laptops in 2011, while negotiating industry challenges.

Instructors can use this incident in multiple ways.

Many considered the October 2013 healthcare.gov launch a failure.  Designed as an online market place, healthcare.gov allowed users to shop for and compare healthcare policies.

Instructors can use this incident in multiple ways.

This description-based critical incident focuses on the onboarding lessons associated with the British royal family and their business that can be applied to anyone entering a family that concurren

On November 23, 2023, the CEO of Binance, the world’s largest cryptocurrency exchange, Changpeng Zhao (CZ), resigned, pled guilty to running afoul of U.S.

This decision-based critical incident describes how Operations Vice President Cody of Bigfoot Heating and Air should deal with Nate, his competent but overstepping customer service specialist.

This critical incident highlights the use of generative AI in creative content industries and consumer reaction to the use of generative AI to create content.

Jim Farley, Ford CEO, saw a difference in electric vehicle (EV) customers as the industry moved from early adopters to early majority.

At the beginning of 2024, Sephora, a French luxury beauty retailer, had yet to react to social media posts from employees and shoppers complaining about the behavior of tweens in their US stores.

In 2021, Coach faced public backlash after a viral TikTok video alleged the company was destroying unsold handbags.

In 2023, Gallo saw an opportunity to grow its product lines by being first in the industry to specifically target the U.S. Mexican and Mexican-American market with a canned cocktail.

This critical incident deals with a situation involving employee thefts at the Packers Pro Shop in Green Bay, Wisconsin.

Four New York Ford dealerships filed a lawsuit on November 29, 2022 to stop the Ford Motor Company from implementing its planned Model e certification program.