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By the end of 2022, Meadowbrook had a cumulative accounting loss of over two million dollars since 2015.
Idaho State University Federal Credit Union (ISU FCU) was founded in 1952 to serve ISU employees.
Hillary Rymer was VP of Marketing at Pool Troopers LLC, a residential pool cleaning company based in Tampa, Florida.
FedEx: Leveraging Data Driven Digital Services to Shift from a Logistics Provider to a Profit Driver
This decision-based case considers how FedEx should go about transitioning from a logistics provider that uses data analytics to a data driven digital services firm leveraging logistics.
This case examines Atiba, a Nashville-based technology company's innovative approach to employee retention through its Personal Perks Program.
This critical incident describes a scenario in which Amy and Dave Thompson, founders of a small food manufacturing startup, experience several tax and compliance issues and begin to question the pr
This descriptive critical incident (CI) highlights the monumental union victory led by Shawn Fain, the United Auto Workers president, at Volkswagen’s (VW) Chattanooga plant in Tennessee.
This critical incident (CI) describes the fallout from Target’s decision to roll back its diversity, equity, and inclusion (DEI) initiatives following the 2025 inauguration of President Trump, a vo
Following a boxing match between celebrities Logan Paul and Rob Gronkowski in May of 2021, Tampa City Boxing (TCB) experienced a growth spurt, which carried the gym through the COVID pandemic into
James Edwards, the protagonist in the incident, heard the song “Money for Nothing” on Spotify and wondered why this song was not flagged as explicit.
In 2024, the Boar’s Head brand was linked to multiple horrific incidents.
In 2022, Nigeria became the first country to officially ban foreign models in advertising (Martin, September 11, 2022).
When Marie Springborn nervously opened her letter from the Wisconsin Department of Revenue, she wondered what the issue was, as a letter from the Department of Revenue was not usually a good thing.
From stay-at-home mom to successful founder, Rhea Lana Riner of Rhea Lana’s Children’s Consignment found herself catapulted into an unexpected and highly public legal battle with a major federal ag
With years of executive experience at Walmart and a recent tenure as CEO of Michaels, Ashley Buchanan seemed like the ideal leader to revitalize Kohl’s at a time of declining sales, intensifying co
KeyBank’s Key4Women (K4W) program was developed to help women achieve success in executive roles. K4W empowered women leaders by providing advocacy, connections, and resources.
The owner of a small but evolving Caribbean food business is at a crossroads: should he end his ten-year experiment with a food hobby-turned-venture or pursue other career options, including a retu
In 2020, the owners of Toh-Atin Gallery in Durango, Colorado, faced mounting public pressure to remove a caricatured Native American sign originally displayed above a 1950s diner.
This case examines the ethical and reputational crisis surrounding Pham Nhu Phuong, a former national athlete in Vietnam, whose decision to falsify charitable donation receipts during Typhoon Yagi
This critical incident (CI) explores the strategic pivot decisions made by serial entrepreneur Uli Gal-Oz across four technology ventures—Tango, Magisto, Moovit, and Homage Robotics—while highlight