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Theranos became one of the most exciting start-ups in Silicon Valley when it introduced a simplified blood testing method that had the potential to help countless people.
In August of 2016, Mylan Pharmaceutical came under public scrutiny for its highly priced EpiPen, a drug used to treat life threatening allergic reactions.
Maria Sharapova, the world’s highest-paid female athlete for 11-straight years and five-time Grand Slam tennis champion, admitted testing positive for the banned drug Meldonium during the 2016 Au
In the aftermath of the San Bernardino shooting in December 2015, Apple was required by a federal court order to assist the FBI in unlocking the primary suspect’s iPhone 5c.
In 1991, Apple mad a tax deal with the Irish government to pay very low tax rates, on the condition that the California-based company carry out its European operations in Ireland.
For nearly a century, the men’s shaving products market was dominated by two brands-Gillette and Schick. Harrys.com and Dollar Shave Club (DSC) disrupted this quiet market in 2011.
Sue Smith was a board member of Midwestern Community Credit Union (MCCU) in 2013, when short-term interest rates were near zero due to an easy Federal Reserve monetary policy following the 2007-2
Artism Creativity Center (ACC) was a nonprofit organization based in California. Its purpose was to help teach art to children with Autism Spectrum Disorder.
This decision case describes the challenge facing Isaac, the general manager of Automotive Expert, an auto parts chain with stores scattered throughout the state of Ohio.
The strategic decision of Home Box Office (HBO) to launch HBO NOW placed the company into direct competition with established, online digital streaming enterprises such as Netflix, Hulu, and Amaz
Avani Davda, the CEO of Tata-Starbucks, had to make major decisions soon on product positioning and building a strong consumer base.
Social responsibility has become more than just a luxury idea for organizations in the twenty- first century; in 2015, it was increasingly seen as a necessity for a company.
On April 25, 2014, Garthen Leslie and Ben Kaufman, Quirky founder and CEO, appeared on the Bloomberg television show, In the Loop, hosted by Betty Liu, to discuss how they had teamed up 
Video - The Cocoa Exchange: A Case Study on Market Expansion and Sustainability
Written Case - The Cocoa Exchange: A Sweet Spot in the Supply Chain
Cyprus Airways was the national carrier of the Republic of Cyprus.
It’s never easy for an industry leader to turn its back on everything that had fueled its extraordinary success.
The music industry has long been a symbol of the damaging potential of the Internet.
Shannon was diagnosed with Type 1 diabetes at 9 years old.
Judi and Terry Paul, the founders and principal owners of Renaissance Learning (“RLRN”), were vocal in their objections of the potential sale of RLRN to Plato Learning, Inc. (“Plato”).
This case discusses Boswellness, a Vermont-based company that distilled, packaged, and distributed organic frankincense and myrrh products.