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Marketing Planning for Social Entrepreneurial Organizations in the Contextof Subsistence Marketplace: A Pedagogical Reflection for Marketing Education in Jesuit Business Schools
Marketing education in Jesuit business schools, as in most other business schools, is mainly oriented towards traditional for-profit business enterprises.
| Nicholas J. C. Santos, S.J., Ph.D. and Tina M. Facca-Miess, Ph.D.
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