Scholarly Articles

Instructors can use this incident in multiple ways.

This critical incident highlights the use of generative AI in creative content industries and consumer reaction to the use of generative AI to create content.

Jim Farley, Ford CEO, saw a difference in electric vehicle (EV) customers as the industry moved from early adopters to early majority.

At the beginning of 2024, Sephora, a French luxury beauty retailer, had yet to react to social media posts from employees and shoppers complaining about the behavior of tweens in their US stores.

In 2021, Coach faced public backlash after a viral TikTok video alleged the company was destroying unsold handbags.

In 2023, Gallo saw an opportunity to grow its product lines by being first in the industry to specifically target the U.S. Mexican and Mexican-American market with a canned cocktail.

Four New York Ford dealerships filed a lawsuit on November 29, 2022 to stop the Ford Motor Company from implementing its planned Model e certification program.

A Peloton commercial faced criticism from both the media and the general public, with concerns ranging from sexism and unchecked privilege to promoting negative body image.

Nick Oda was a marketing consultant hired by Momo Ltd, a lingerie manufacturer based in Tokyo, Japan.

Business instructors face significant challenges.

Pay-for-plasma collection is a new US$24b industry that is responding to a global shortage of plasma primarily for plasma derived medical products. The industry is mainly in the U.S.

Why are you trying to sound "Black"? Awkwafina, a Chinese/Korean-born American celebrity in movies, music, and television, had been approached with this question multiple times.

As 2024 comes to a close, the editors of the Journal of Critical Incidents wish you a happy holiday season and a joyous New Year!

We are proud to say that the first special issue of the Business Case Journal (BCJ, Volume 31, Issue 2) was published in Winter of 2024.

The purpose of this study was to identify potential clusters of academic institutions and individuals who are advancing the writing and publication of cases within the Society of Case Research.

This case examines how sustainability can be utilized in strategic decision making by considering whether the WestRock Company (WRK) should enter the green coated paperboard market segment with a s

This is the full Winter 2024 issue from the Journal of Critical Incidents. Individual articles can be found by searching the article title. Preface

This is the full annual issue from the Global Jesuit Case Series and Journal of Case Studies. Individual articles can be found by searching the article title.

The year 2020 was arguably one of the most unprecedented years in recent history with a global pandemic that killed millions, alongside a long overdue racial reckoning.

Case writers typically recognize the importance of opening a case study with a compelling hook that engages the reader.