Scholarly Articles

The Next Big Thing?: Training Mask at a Crossroads is a decision point case facing Training Mask, a company that manufactures training masks for athletes for use in conditioning training.

Hyundai Motor Company along with Innocean Worldwide, a marketing and Communications Company, released a video advertisement with the intention of promoting the Tucson iX35 and the automobile’s 10

Based on our own experiences in the classroom, at Society for Case Research meetings, and our working with this journal, we put forth that some of us really began to learn what a case was by atte

Anders Dahlberg is at a crossroads. As Underwriting Director at WMUK, he must find new ways for the local, NPR affiliate-classical music radio station to remain relevant.

GoldieBlox posted a video to its website that depicted young girls creating an elaborate and entertaining Rube Goldberg device.

This critical incident represents a real situation in which a well-known billionaire television executive, Oprah Winfrey was caught in the middle of a sex scandal at her beloved Leadership Academ

This decisive critical incident describes events which took place within the community of Ferguson, MO following the shooting of an unarmed African American teenager by a white policy officer tha

This critical incident takes place in the Philippine office of an engineering design consultancy whose parent company is British.

Urban Outfitters, as part of their vintage line, came under severe criticism for selling a sweatshirt with a Kent State University logo that included red splotches that resembled blood stains.

This critical incident describes Greenpeace’s social media and direct-action campaign targeting Lego for its business relationship with Shell Oil.

This decision based critical incident describes Sam Cooper’s dilemma of whether to continue working at his family’s business where he had for ten years, or to instead accept an offer to become an

This critical incident concerns a middle aged man employed as an adjunct baking instructor at a small community college who is expecting an advancement to a full time position.

On the flight back to his home station, Captain Jack Thompson pondered his choices. He had to make the decision now because his unit was about to deploy to Afghanistan.

MannKind Corporation is a small biotechnology firm faced with a critical decision to find a partner to market its first product.

Lululemon Athletica, known for high-end yoga apparel, faced a series of bad public relations events starting in 2006 and continuing until 2013.

Danielle O’Reilly was frustrated. She paid for a massage several weeks ago and was really looking forward to it.

This case focuses on the Big Ten athletic conference’s fall 2012 decision to add Rutgers and the University of Maryland to the conference.

This case represents a small business that a first-time entrepreneur opened and expanded with little planning associated with either event.

As writers who have made numerous attempts to create cases (some more successful than others) we are often asked, "how do you find a topic?" or "what topics make good cases?" These questions are