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Instead of getting the golden parachute he was expecting, Paul Iacovacci, close to retirement at Brevet Capital Management LLC, got a pink slip and a lesson in cybersecurity.
Ring, Inc., a subsidiary of Amazon, offered security products to enhance customer peace of mind.
This critical incident describes an ethical and legal dilemma faced by the owner of a small, local retailer.
Barney, recent accounting graduate, was employed as an internal auditor with Slate Financial Services, an investment firm.
Terrance Lau was the program manager of the Campus Network Refresh, a major program to upgrade network connectivity of the Mountainside State University (MSU).
This critical incident describes a situation faced by Meghan Farren, Chief Marketing Officer for KFC in the UK.
This CI describes the position supervisor Kevin Müller was placed in when Philipp Neumann posted “Hey Charlie Hebdo [Magazine] ...everyone pays for their crimes!
This critical incident describes an alleged discrimination incident involving Sound Credit Union (SCU), a 115,000 member, not-for-profit financial institution in Seattle, Washington.
The law provides an opportunity for people to craft the rules that control their relationships— business or otherwise. This is the essence of contract law.
This critical incident describes a situation in which two airplanes crashed within five months of each other in the Java Sea and Ethiopia, respectively.
Early in 2017, and after just six months as CEO, Tim Mohin considered options to support the recent structural changes at the Global Reporting Initiative (GRI), the global leader in standard-sett
After turning pro in 1996, Tiger Woods rapidly became the most famous golfer in the world and one of the wealthiest professional athletes of all time.
Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.
For years as Unilever’s brand director of skin cleansing, Jennifer Bremner, had enjoyed Dove’s tremendous brand success as it sought to redefine the definition of feminine beauty.
Earl’s Cyclery and Fitness (Earl’s), located in Burlington, Vermont, is a specialty retailer in bicycles, accessories, and fitness equipment.
Epitomax Nutrition (EN), the sports nutrition market leader, is faced with both an opportunity and a challenge.
This critical incident describes a marketing decision faced by Elon Musk of Tesla.
This is the full preview of the Winter 2020 Journal of Critical Incidents. Individual CIs with the associated teaching notes can be found by searching the case title.
This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business,
This is an introductory Entrepreneurship course for those contemplating an Entrepreneurship major and minor with an opportunity to vie for a business loan to start a businesson campus.