Scholarly Articles

This editorial introduces the second Business Case Journal (BCJ) special issue dedicated to Diversity, Equity, and Inclusion (DEI) in case research, teachin

This editorial introduction to the second Diversity, Equity, and Inclusion (DEI) Special Issue of the Business Case Journal explores the evolving challenges

Poulehouse’s “The Egg That Does not Kill the Hen” was founded in 2017 in Paris, France to disrupt the egg industry by producing an animal friendly, healthier, premium priced alternative product.

An Australian biotechnology company, Mesoblast, with branches in the United States and Singapore, sought the Federal Drug Administration’s (FDA) approval of a key drug candidate, Ryoncil.

Bumble Bee Foods (Bumble Bee) is a multinational seafood company that sources tuna from fleets across the globe.

The Somsenville destination marketing organization (DMO) contracted with a website design expert independent contractor, Robert Lazkowski, to create a website design as part of a tourism campaign.

This critical incident (CI) describes how a team within Intel successfully championed touchscreen technology for laptops in 2011, while negotiating industry challenges.

In this preface for the special issue of the Journal of Case Studies (JCS), published jointly by the Society for Case Research (SCR) and the Global Jesuit Case Series (GJCS), I want to present a “c

Instructors can use this incident in multiple ways.

In our Excellence in Case Studies series, we have examined the essential elements of a case study that engages the reader and a teaching note that provides instructors with the authors’ perspective

This case study discusses the modes of entry for a small boutique owner in a small Midwest community.

This is the full Fall 2024 issue from the Journal of Case Studies. Individual articles can be found by searching the article title.

This description-based critical incident focuses on the onboarding lessons associated with the British royal family and their business that can be applied to anyone entering a family that concurren

Economic experiments are situations under controlled conditions in which participants are assigned specific roles and given incentives to make choices.

On November 23, 2023, the CEO of Binance, the world’s largest cryptocurrency exchange, Changpeng Zhao (CZ), resigned, pled guilty to running afoul of U.S.

This decision-based critical incident describes how Operations Vice President Cody of Bigfoot Heating and Air should deal with Nate, his competent but overstepping customer service specialist.

Diegnau Farms was quickly approaching the renewal of a farm rental agreement.

A Peloton commercial faced criticism from both the media and the general public, with concerns ranging from sexism and unchecked privilege to promoting negative body image.

Nick Oda was a marketing consultant hired by Momo Ltd, a lingerie manufacturer based in Tokyo, Japan.

This critical incident brings attention to the misalignment that often occurs between a business’s corporate social responsibility strategies and organizational leadership.