Scholarly Articles

Many considered the October 2013 healthcare.gov launch a failure.  Designed as an online market place, healthcare.gov allowed users to shop for and compare healthcare policies.

This case study discusses the modes of entry for a small boutique owner in a small Midwest community.

The case involves Doug Dickey, the managing partner of a large public accounting firm named DRDA, taken from the initials of first names of the founding partners.

This decision case describes the house-buying decision process of Samantha and Eric, a young married couple who had recently moved back to the United States after living in Australia.

Elene, a finance graduate student passionate about environmental conservation, had always been an advocate for cleaner transportation.

This case examines how sustainability can be utilized in strategic decision making by considering whether the WestRock Company (WRK) should enter the green coated paperboard market segment with a s

The year 2020 was arguably one of the most unprecedented years in recent history with a global pandemic that killed millions, alongside a long overdue racial reckoning.

This case study explores the application of data visualization techniques in business analytics, using the scenario of Bradley Moore, a real estate agent, assisting Vanessa Francello, a recent MBA

Otsuka Kagu was a luxury furniture store in Japan that began operations in 1969. It operated 16 retail stores throughout Japan. The business was growing until the financial crisis of 2008.

The town of Barrington was faced with the immediate replacement cost of two refuse vehicles (refuse included both household waste and recyclables).

Brujula Etica is a podcast series, where conversations with professors, alumni and managers about ethical decision making in business and vocation are collected.

Dabo Swinney had embraced the types of challenges that many football coaches avoided.

Milana Vayntrub's journey from immigrant to prominent AT&T spokesperson was marred by cyberbullying, as trolls immersed social media with derogatory comments.

QSR franchisor Wendy’s has received pushback and strong negative comment from the press and the public over comments made by CEO, Kirk Tanner, about implementing dynamic pricing and digital menu bo

This decision-based case discusses how Valvoline should adapt its strategy to the Instant Oil Change division in an evolving automotive landscape.

Richmond Baking Company and Charter Oak Fire Insurance Company filed a $532,841.03 lawsuit in April 2019 against Richmond Power and Light and the City of Richmond.

Nicole Boyd was young and ambitious. Having worked for some of the top consulting firms in the industry, Nicole had a strong background in technology consulting and strategy.

Tony Allen developed Greenlight, an innovative automobile monitoring system that alerts vehicle owners when service is needed and connects them with available service providers.

Many inexperienced people have wrongly assumed that anybody can build a commercial building and that the knowledge, skills, and abilities are easily acquired.

The "Capstone Module: Leadership, Values, and Self-Knowledge" provides a unique space for students to reflect on the professional and personal challenges faced by managers throughout their career