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Instructors can use this incident in multiple ways.
This critical incident highlights the use of generative AI in creative content industries and consumer reaction to the use of generative AI to create content.
Jim Farley, Ford CEO, saw a difference in electric vehicle (EV) customers as the industry moved from early adopters to early majority.
At the beginning of 2024, Sephora, a French luxury beauty retailer, had yet to react to social media posts from employees and shoppers complaining about the behavior of tweens in their US stores.
In 2021, Coach faced public backlash after a viral TikTok video alleged the company was destroying unsold handbags.
In 2023, Gallo saw an opportunity to grow its product lines by being first in the industry to specifically target the U.S. Mexican and Mexican-American market with a canned cocktail.
Four New York Ford dealerships filed a lawsuit on November 29, 2022 to stop the Ford Motor Company from implementing its planned Model e certification program.
A Peloton commercial faced criticism from both the media and the general public, with concerns ranging from sexism and unchecked privilege to promoting negative body image.
Nick Oda was a marketing consultant hired by Momo Ltd, a lingerie manufacturer based in Tokyo, Japan.
Pay-for-plasma collection is a new US$24b industry that is responding to a global shortage of plasma primarily for plasma derived medical products. The industry is mainly in the U.S.
Why are you trying to sound "Black"? Awkwafina, a Chinese/Korean-born American celebrity in movies, music, and television, had been approached with this question multiple times.
This case examines how sustainability can be utilized in strategic decision making by considering whether the WestRock Company (WRK) should enter the green coated paperboard market segment with a s
The year 2020 was arguably one of the most unprecedented years in recent history with a global pandemic that killed millions, alongside a long overdue racial reckoning.
Otsuka Kagu was a luxury furniture store in Japan that began operations in 1969. It operated 16 retail stores throughout Japan. The business was growing until the financial crisis of 2008.
Dabo Swinney had embraced the types of challenges that many football coaches avoided.
Milana Vayntrub's journey from immigrant to prominent AT&T spokesperson was marred by cyberbullying, as trolls immersed social media with derogatory comments.
QSR franchisor Wendy’s has received pushback and strong negative comment from the press and the public over comments made by CEO, Kirk Tanner, about implementing dynamic pricing and digital menu bo
Nicole Boyd was young and ambitious. Having worked for some of the top consulting firms in the industry, Nicole had a strong background in technology consulting and strategy.
This critical incident presents a business dilemma faced by Monarch Beverage, the largest beer and wine wholesaler in Indiana. Phil Terry, CEO, had just received official notification from E.