Scholarly Articles

Instructors can use this incident in multiple ways.

Many considered the October 2013 healthcare.gov launch a failure.  Designed as an online market place, healthcare.gov allowed users to shop for and compare healthcare policies.

This case study discusses the modes of entry for a small boutique owner in a small Midwest community.

The case involves Doug Dickey, the managing partner of a large public accounting firm named DRDA, taken from the initials of first names of the founding partners.

Idaho Central Credit Union (ICCU) was the largest Idaho-based credit union by asset size in the state in 2021, with assets exceeding $7.5 billion.

This decision case describes the house-buying decision process of Samantha and Eric, a young married couple who had recently moved back to the United States after living in Australia.

Elene, a finance graduate student passionate about environmental conservation, had always been an advocate for cleaner transportation.

Economic experiments are situations under controlled conditions in which participants are assigned specific roles and given incentives to make choices.

On November 23, 2023, the CEO of Binance, the world’s largest cryptocurrency exchange, Changpeng Zhao (CZ), resigned, pled guilty to running afoul of U.S.

This critical incident highlights the use of generative AI in creative content industries and consumer reaction to the use of generative AI to create content.

Jim Farley, Ford CEO, saw a difference in electric vehicle (EV) customers as the industry moved from early adopters to early majority.

At the beginning of 2024, Sephora, a French luxury beauty retailer, had yet to react to social media posts from employees and shoppers complaining about the behavior of tweens in their US stores.

Four New York Ford dealerships filed a lawsuit on November 29, 2022 to stop the Ford Motor Company from implementing its planned Model e certification program.

Nick Oda was a marketing consultant hired by Momo Ltd, a lingerie manufacturer based in Tokyo, Japan.

In the fall of 2020, the provost (chief academic officer) at Big Southern State University (BSSU) asked the heads of the three academic departments of the School of Music (SOM) to jointly compose a

After 21 years of service in law enforcement in Kansas City, Missouri, Stephanie Price was selected as the deputy chief of police for the city of Savannah, Georgia.

CEO Sundar Pichai transformed Google from a dream employer to one of nightmares. Google’s once vibrant culture became one where people were demotivated, filed grievances, and unionized.

This descriptive critical incident explores the perspective of Dean Larry DeBrock, the former dean of a top-ranked business school, who later became one of the first instructors of Business 101 aft

This case examines how sustainability can be utilized in strategic decision making by considering whether the WestRock Company (WRK) should enter the green coated paperboard market segment with a s

The board chair of Le Moyne College, Sharon Kinsman Salmon, faced a leadership crisis when both the president and the provost were offered presidencies elsewhere.