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For Chip Bergh, CEO of Levi Strauss & Company, the fact that Levi’s own e-commerce sites accounted for only 4% of the company’s net revenues in 2018 was unacceptable (Levi Strauss &&
The Edmonton Eskimos (EE) were a highly popular Canadian Football League (CFL) franchise. As board chair, Janice Agrios faced growing accusations of insensitivity with escalating calls to&nb
An ad for Qiaobi laundry gel balls sparked outrage in media all over the globe including Australia, New Zealand, France, Hong Kong, the U.K., and the United States.
Koji Tanaka was the former president of Yuri, USA, Inc., who now served as an adviser to the Yuri management team.
Matt Smith, a college student who lived at home in Cook County, took charge of family grocery shopping as a result of the Sweetened Beverage Tax Ordinance passed by the County Board on November 1
On September 10, 2017, as Hurricane Irma moved toward Florida, one Tesla owner with a 60wKh battery capacity phoned in to ask if Tesla would grant him the battery power equal to a 75wKh model.
In an environment where published public opinion can make or break a company, both individuals and organizations should be aware of what content is permissible in an online review, and what cross
Hearing loss is a public health concern. Recent national legislation has been passed to introduce a future technological disruptor: over-the-counter (OTC) hearing aids.
This critical incident describes a situation in which Jane, a loyal McDonald’s drive-thru customer, was frustrated after finding out how little McDonald’s actually donates to their name-sake char
To celebrate the legendary basketball player Michael Jordan’s induction into the Basketball Hall of Fame, the grocery store chain Jewel-Osco was considering an advertisement in a commemorative ed
This critical incident describes the social media response of some customers when they believed a Happy Meal’s Minion toy was saying the expletive, “What the f@#k?” In July of 2015, McDonald’s re
Sylvia Wright, owner of a local Hallmark card shop, had just read a newspaper article announcing the closing of another location in a neighboring county.
This decision-oriented critical incident addresses potential legal and marketing conflicts in the restaurant industry based on claims of superior food or of inferior competitor products.
The Fédération Internationale de Football Association (FIFA) focused on improvement of football (known as soccer in the U.S.) and organized international soccer competitions, including the World
Country Crock spread (a butter substitute made by Unilever) had changed its recipe to meet increasing consumer pressures for healthy food products.
Danielle O’Reilly was frustrated. She paid for a massage several weeks ago and was really looking forward to it.