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Teaching Notes
The Air Zoo, an aviation museum located in southwest Michigan, is approaching its 30th anniversary and is faced with declining attendance and thus not meeting its financial goals.
This descriptive case describes the journey of Skyline Exhibits, a worldwide market leader in the trade show display industry, as it created and launched a dramatic innovation in its industry.
This critical incident describes Greenpeace’s social media and direct-action campaign targeting Lego for its business relationship with Shell Oil.
MannKind Corporation is a small biotechnology firm faced with a critical decision to find a partner to market its first product.
Lululemon Athletica, known for high-end yoga apparel, faced a series of bad public relations events starting in 2006 and continuing until 2013.