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Divided Ink
Sarah started working at Icon Tattooing & Piercings to earn her license in piercing, a process that typically takes anywhere from 6 months to a year; however, the process took nearly 4 years.
December 1, 2022 | Eric Nelson, University of Central Missouri
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That’s So Gay: Kellogg’s Faces Backlash to its “Together With Pride” Cereal
This critical incident is about Stacy Flathau, Senior Director of Corporate Communications at Kellogg, and Kellogg’s foray into brand activism with its limited edition Together With Pride cereal.
December 1, 2022 | Paul E. Olsen, Saint Michael’s College
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Show Me Hospitality versus Tim Hortons: A Broken Franchise Contract?
This critical incident describes a legal dilemma faced by a Tim Hortons franchisee in the St. Louis metro area.
December 1, 2022 | Joyce A. Young, Indiana State University
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The Kitchen Conundrum
This Critical Incident requires that students identify and assess the various risks associated with a personal financial decision.
December 1, 2022 | Ann Hackert, Idaho State University
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Layoff Dilemma at Big Southern University
This critical incident centers on a university department chair facing an either-or personnel decision concerning two faculty members who are on annual renewable contracts.
December 1, 2022 | Brad Almond, Texas A&M University-Central Texas
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Nancy’s Nightmare
Nancy was a student who took an exam in her university’s Testing Center because she needed extended time and a distraction-free environment.
December 1, 2022 | Suzanne Dieringer, The University of Tampa
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Nike’s Fast Break to the Consumer
This critical incident traces the impact of Nike’s decision to refocus its distribution strategy toward internal marketing channels.
December 1, 2022 | Joyce A. Young, Indiana State University
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The Rippling Impact of a Ransomware Attack
In July 2019, a Ransomware attack on the Springhill Medical Center in Mobile, Alabama resulted in Springhill having to shut down their network for nearly eight days due to the attack.
December 1, 2022 | Liam Wenk, LeMoyne College
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Rihanna’s Savage X Fenty Lingerie: Deceptive Marketing for All Body Types?
A business partnership between pop star Rihanna and TechStyle to sell Savage X Fenty (or X Fenty) branded lingerie seemed like an ideal business start-up and sales started strong.
December 1, 2022 | Bradley W. Brooks, Queens University of Charlotte
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Good Samaritan or Poor Performer?
This critical incident is about Amir Shedyak, a supermarket Customer Service Leader, who was fired from Hannaford Supermarket by Store Manager Rolland Tessier for violating Hannaford’s safety pol
March 2, 2023 | Paul E. Olsen, Saint Michael’s College
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Customer Trust or Business Realities: Trying to Keep a Small, Family Firm Alive in
This decision-based critical incident describes Jorge’s concern about how to deal with the double bind of customer backlash caused by charging large deposits for propane tanks while facing a seve
December 1, 2022 | Neil Tocher, Idaho State University
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Takata Airbags- A case overview in corporate social media apologies
Takata airbags was one of the world’s leading airbag manufacturers, until airbags began to explode on impact.
March 10, 2022 | Danica Schieber, Sam Houston State University
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Should I Stay or Should I Go? A Three-Pronged Approach to Managing Interpersonal Conflicts in Academia
Untenured faculty member, Raymond Patrick, exited a meeting with Frank Burns, School of Management Assistant Director at Bay State University (BSU).
March 10, 2022 | Benjamin Anderson, San José State University
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Robinhood or Sheriff of Nottingham?
On January 28, 2021, just before dawn on the West Coast of the United States, Vladimir Tenev, the CEO of Robinhood, received a margin call from the U.S.
March 10, 2022 | Benjamin Anderson, San José State University
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Personal Loyalty versus Business Operations: What to do about an Aging Employee who is also a Long-time Family Friend?
As Josh ate breakfast, he wondered what he was going to do about Ben, his 64-year-old longtime family friend and salesperson suffering from severe arthritis.
March 10, 2022 | Tyler Burch, Idaho State University
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No Love for Mac & Cheese
Elizabeth Torres glared at the documents from the Phillips, Cantor and Shalek law firm. She had stated in an email to several individuals that I Heart Mac & Cheese was a scam.
March 10, 2022 | Joyce A. Young, Indiana State University
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Levi Strauss & Co.: A Marketing Channels Balancing Act
For Chip Bergh, CEO of Levi Strauss & Company, the fact that Levi’s own e-commerce sites accounted for only 4% of the company’s net revenues in 2018 was unacceptable (Levi Strauss &&
March 10, 2022 | Joyce A. Young, Indiana State University
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The Grand Ole Opry: The Show Must Go On?
Scott Bailey sat in his office, pondering his dilemma: “We haven’t missed a Saturday evening show in over 94 years, but I don’t see how we can avoid cancelling this week.” It was Thursday,&n
March 10, 2022 | Jeff Cohu, Lipscomb University
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Goodyear: Navigating a Socio-Political Firestorm
An American company in a verbal war with a sitting American president?
March 10, 2022 | Bradley W. Brooks, Queens University of Charlotte
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Edmonton Eskimos: Brand Value vs. Social Values?
The Edmonton Eskimos (EE) were a highly popular Canadian Football League (CFL) franchise. As board chair, Janice Agrios faced growing accusations of insensitivity with escalating calls to&nb
March 10, 2022 | Bradley W. Brooks, Queens University of Charlotte
View Details

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