Scholarly Articles

In November of 2011, William James finally had time to reflect on the events of the past five years.

Kathryn Michaels was the CEO of the Girl Scouts of Sunny Florida (GSSF).

Many communities in the United States have downtown business districts in need of revitalization. One example of a highly successful revitalization effort is Tupelo, Mississippi.

Dean Rolland wanted to mark his tenure with a significant leadership, transforming his university to a waste to energy hub for the surrounding cities and contribute to the sustainability practice

Enloe State Bank was a small community bank in Cooper, Texas. The Texas Department of Banking closed it in 2019 after the bank president set the conference room on fire.

As discussions on LGBTQIA+ inclusivity persist, the public debate continues about whether publicly traded organizations should voice their opinions through public advocacy.

This case examines the termination of the nine-year partnership between Adidas AG and music artist Kanye West, following West’s antisemitic comments on social media.

Ride-sharing giant Uber Technologies, Inc. has begun using algorithms to employ dynamic pricing strategies, popularly known as surge pricing.

This case examines the interaction of corporate communication, brand influencers, and social media.

This business school case study explores Microsoft Corporation’s investment in a start-up called OpenAI, along with the potential impact of Artificial Intelligence on the company’s operations and

A Norfolk Southern Railway train derailed in the small town of East Palestine, Ohio, releasing a large volume of hazard chemicals into the surrounding environment.

Live Nation Entertainment, a major concert manager, promoter, and ticket agency, faces intense criticism from artists, fans, and regulators after mishandling Taylor Swift’s Eras Tour ticket presa

This case examines attempts to unionize Dollar General Corporation, an important and growing U.S. retailer.

Adam Silver faces his first real crisis as commissioner of the National Basketball Association (NBA).

This case is about Land O’Lakes President and Chief Executive Officer (CEO) Beth Ford and her company’s decision to stop using Mia, a Native American woman, on its butter packaging.

Jesse Cole had created a college-level amateur baseball team that sold one season ticket in its first two months of existence.

This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD).

John Bell was the CEO of Tampa Theatre.

The first Ikinari Steak location in the United States opened in Manhattan’s East Village in February 2017.

Amy Stowe, the newly appointed Chief Operating Officer of the nonprofit Clean Climate Coalition, found herself leading the communication and implementation of a full company reorganization prompt