Scholarly Articles

Sarah started working at Icon Tattooing & Piercings to earn her license in piercing, a process that typically takes anywhere from 6 months to a year; however, the process took nearly 4 years.

This critical incident is about Stacy Flathau, Senior Director of Corporate Communications at Kellogg, and Kellogg’s foray into brand activism with its limited edition Together With Pride cereal.

This critical incident centers on a university department chair facing an either-or personnel decision concerning two faculty members who are on annual renewable contracts.

Nancy was a student who took an exam in her university’s Testing Center because she needed extended time and a distraction-free environment.

In July 2019, a Ransomware attack on the Springhill Medical Center in Mobile, Alabama resulted in Springhill having to shut down their network for nearly eight days due to the attack.

This critical incident is about Amir Shedyak, a supermarket Customer Service Leader, who was fired from Hannaford Supermarket by Store Manager Rolland Tessier for violating Hannaford’s safety pol

This decision-based critical incident describes Jorge’s concern about how to deal with the double bind of customer backlash caused by charging large deposits for propane tanks while facing a seve

This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations.

This case describes five distinct periods in Sun King Brewery’s distribution history. The Indianapolis brewer experienced explosive growth since opening in 2009.

For $500 million annually, Facebook contracts Accenture PLC to moderate content that violates its Terms of Service and is not caught by artificial intelligence.

In February 2021, Storm Uri devastated an unprepared Texas which resulted in mass power outages across the state.

Starbucks Corporation is facing a dilemma with a group of employees in Buffalo, New York attempting to form a union in response to compensation and working conditions.

Electric automaker Tesla’s Autopilot technology aims to make driving safer and more convenient. Consumer misuse, however, and numerous vehicle collisions contradict Tesla’s goal.

Newlyweds Brian and Rachel Goulet started a small business making and selling pens out of their home. Brian made ballpoint and rollerball pens from kits, and Rachel managed the website.

Paul Jessup had just met with the technology group that would be operating in the newly spunoff Synenergy.

Takata airbags was one of the world’s leading airbag manufacturers, until airbags began to explode on impact.

Untenured faculty member, Raymond Patrick, exited a meeting with Frank Burns, School of Management Assistant Director at Bay State University (BSU).

On January 28, 2021, just before dawn on the West Coast of the United States, Vladimir Tenev, the CEO of Robinhood, received a margin call from the U.S.

As Josh ate breakfast, he wondered what he was going to do about Ben, his 64-year-old longtime family friend and salesperson suffering from severe arthritis.

Elizabeth Torres glared at the documents from the Phillips, Cantor and Shalek law firm. She had stated in an email to several individuals that I Heart Mac & Cheese was a scam.