Scholarly Articles

A Norfolk Southern Railway train derailed in the small town of East Palestine, Ohio, releasing a large volume of hazard chemicals into the surrounding environment.

Live Nation Entertainment, a major concert manager, promoter, and ticket agency, faces intense criticism from artists, fans, and regulators after mishandling Taylor Swift’s Eras Tour ticket presa

Engage your students with stories of resilience, strength and empowerment as told by direct selling women in Thailand.

Videos illustrating the statistical methods used to analyze experimental data on the impact of sustainable development goals (SDGs) in marketing.

Videos

This case is about Land O’Lakes President and Chief Executive Officer (CEO) Beth Ford and her company’s decision to stop using Mia, a Native American woman, on its butter packaging.

Jesse Cole had created a college-level amateur baseball team that sold one season ticket in its first two months of existence.

This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD).

This is the full preview of the Business Case Journal Fall/Winter 2022 issue. Individual cases with the associated teaching notes can be found by searching the case title.

The conundrum of the Philippines’ public transportation has been a longstanding issue.

The first Ikinari Steak location in the United States opened in Manhattan’s East Village in February 2017.

Amy Stowe, the newly appointed Chief Operating Officer of the nonprofit Clean Climate Coalition, found herself leading the communication and implementation of a full company reorganization prompt

This decision-based case discusses what strategic direction Aflac should take as it emerges from the worst of the global pandemic.

How do you change a large, hierarchical organization from within?

This is the full preview of the Journal of Case Studies Spring 2023 issue. Individual cases with the associated teaching notes can be found by searching the case title.

This video is a condensed version of a live presentation on diversity, equity, and inclusion given by Mona Ameli, CEO and Managing Partner of Ameli Global Partnerships.

Pizza originated in seventeenth-century Naples, Italy, where it became a mainstay for the poor.

It was late 2020, and after seven years of constant toil, Pixologie’s financial performance just wasn’t working out the way Mollie Bartelt had hoped. What was she doing wrong?

This case describes a dilemma faced by the National Hot Rod Association (NHRA) and its president, Glen Cromwell.

This case study focuses on the success of Felipe Lopez as the CEO of companies in a medium-sized city in Colombia.