This decision-based case debates whether and how Nissan should hybridize to most effectively navigate a turbulent automobile industry. Nissan’s ambitious 2030 strategy was focused mainly on fully battery or gas powered models, but a boom in hybrid auto sales and financial troubles had forced Nissan management to rethink hybridization. However, the Nissan hybridization challenge required accurate market assessment and nimble execution. Specifically, was the hybrid trend a bump on the road to complete electrification or did the segment have staying power/long-term growth potential? Similarly, if Nissan decided to hybridize, what models should be introduced where and at what price point? And, how could hybrid models be promoted to gain market share? Whatever Nissan decided, it needed to move fast and with certainty.