Scholarly Articles

John Stewart, owner of Above Board Storage, had built a successful storage company on a slim marketing budget, but sales had started to slump.

FullContact was a technology company whose core values included being “awesome with people.” This was reflected in the mission of the business and guided the manner in which the organization stri

Andy Mattingly, Chief Operating Officer of the FORUM Credit Union, has been tasked with the responsibility of developing a program to attract more First-Time Homebuyers (FTHB) to choose FORUM as

Jim Foster, the owner of the Selwyn Pub in Charlotte, NC, had just been forced to cut down a signature element of his successful Pub, a 100 plus year-old tree in the middle of his outdoor patio.

Singpoli CEO Kin Hui had acquired a choice property in Pasadena, California, on which he designed a brand new boutique hotel.

Building brand equity can be a demanding task even in the most ideal circumstances.

On September 16, 2015, the Wall Street Journal reported that General Motors (GM) and US federal prosecutors had reached a criminal settlement in a case involving GM’s handling of an ignition-swit

Mike Wilson, accountant for Southern Hospitality Inn hotel, was pulling together the projected costs and lost operating revenues of the hotel and the adjoining restaurant, Bridgeton Kitchen, for

Valve Corp has become one of the most successful entertainment and technology firms in the world in terms of firm performance and innovativeness.

Ben was eager to get started on his new assignment for Northflow Solutions, Inc. His direct supervisor, Monica, had given him all of the details necessary, and he had reviewed the entire file.

Robin Beemer, the owner-operator of a small beauty salon in the small town of Evart, Michigan, frequently agonizes over how to improve the profitability of her salon.

Due to high traffic-density and lack of convenient and cost-effective modes of transportation in Rome, scooters provided an effective mode of transportation.

Following several years of declining revenues and profits, in 2011 Sears began to hive off its business divisions.

Following Mexican President Carlos de Gortari Salinas’ late 1980’s trade liberalization policies, that ignited an onslaught of foreign direct investment and ultimately lead to the passage of NAFT

In this decision case, students are asked to grasp the magnitude and scope of the global refugee crisis. Pope Francis has identified the crisis as the worst crisis facing humanity since WWII.

Victaulic Company (“Victaulic”) is a privately-owned, third generation, American family business. The company makes mechanical pipe-fittings especially for heating and cooling systems.

Lucelia was a retired teacher who bought a farm in early 2006 with her savings, after 30 years as a Biology teacher for children aged 11 to 18.

Mark Quinn had big dreams for Agrowtopia. What started out as a class project had slowly evolved into a small university urban farm.

John fell while trimming trees, requiring shoulder surgery. The physician ordered physical therapy (PT) and occupational therapy (OT) as John could not work.