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Davenport was one of the first cities in Iowa to have riverboat gambling in the early 1990s.
Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.
This case involves a study of a potential market entry into China.
Earl’s Cyclery and Fitness (Earl’s), located in Burlington, Vermont, is a specialty retailer in bicycles, accessories, and fitness equipment.
This critical incident describes a marketing decision faced by Elon Musk of Tesla.
This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business,
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When Proctor & Gamble introduced the Tide Pod line of laundry detergent products, it did not quite get the result that they expected.
In the 1970s, schools and sporting teams started responding to concern over using Native American imagery in logos, chants, and mascots. Some moved away from the imagery entirely.
The public may punish public figures whose demonstrations appear disrespectful.
Suzie Young was the owner and manager of Young Consulting Inc., a small, marketing services company located in Tampa, Florida.
The Norwegian team garnered 39 medals during the Winter 2018 Olympics, more than any other nation in Olympic history.
John Stewart, owner of Above Board Storage, had built a successful storage company on a slim marketing budget, but sales had started to slump.
FullContact was a technology company whose core values included being “awesome with people.” This was reflected in the mission of the business and guided the manner in which the organization stri
Luxury retail brand, Canada Goose, faces opposition from a prominent animal rights group surrounding the sourcing of materials used for its jackets.
Since 2005, the nation’s top-ranked high school basketball prospects (and future NBA players) have been forced to delay their NBA draft declarations by one year.
Beginning the 2016 NFL preseason, 49ers’ quarterback, Colin Kaepernick, did not stand for the national anthem.
Google subsidiary, YouTube, has collected data of children users without the consent of parents and then sold the data to advertisers.
IndusAb era una empresa de origen holandés fabricante de embalaje industrial con presencia en más de 30 países.
El caso se desarrolla en el año 2013 en la ciudad de Medellín, Colombia, y hace referencia a la empresa Confecciones Juanita S.A.S. dedicada a la confección de textiles. El Sr.
Grupo ECY era una empresa familiar con sede en Guadalajara, Jalisco, México.