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This critical incident describes a situation faced by Meghan Farren, Chief Marketing Officer for KFC in the UK.
Ford Motor Company’s unexpected purchase of the historic Michigan Central Station is a critical incident designed to evaluate a major CSR-based investment decision.
Early in 2017, and after just six months as CEO, Tim Mohin considered options to support the recent structural changes at the Global Reporting Initiative (GRI), the global leader in standard-sett
Danny Howard had been a soil-grown farmer who learned the concepts and techniques of aquaponics from a lecture in an agricultural class in his late fifties.
Davenport was one of the first cities in Iowa to have riverboat gambling in the early 1990s.
This case involves a study of a potential market entry into China.
Earl’s Cyclery and Fitness (Earl’s), located in Burlington, Vermont, is a specialty retailer in bicycles, accessories, and fitness equipment.
Epitomax Nutrition (EN), the sports nutrition market leader, is faced with both an opportunity and a challenge.
This critical incident describes a marketing decision faced by Elon Musk of Tesla.
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In this video case, Tyler Shultz recounts his experience as a recent college graduate in 2014 at Theranos, a medical technology start-up.
On January 1, 2013, Abbott Laboratories, one of the most recognized American pharmaceutical companies, split itself into two companies: Abbott and AbbVie Inc.
The Colombia Conundrum case recounts the evolution of a US business school’s internationalization strategy.
This decision-based critical incident describes Karl Gibson’s worry about how to prevent theft and other fraud at International Retail, LLC (IR).
This critical incident deals with crisis management and stakeholder management at a large egg producing company that is in the throes of an emergency.
In January 2009, Ed Huegel, owner of InsulTec, a small foam insulation installation company in Alta Vista, Iowa, needed to make a decision. Ed had owned InsulTec for nine years.
Mountainside State University was undertaking a large change project: the replacement of the Learning Management System (LMS) for the university.
On September 10, 2017, as Hurricane Irma moved toward Florida, one Tesla owner with a 60wKh battery capacity phoned in to ask if Tesla would grant him the battery power equal to a 75wKh model.
The creation of YouTube in 2005 and development of Let’s Play videos transformed the video gaming experience.
The U.S. Coast Guard has enjoyed a generally positive working relationship with the government of the Bahamas for decades.
Suzie Young was the owner and manager of Young Consulting Inc., a small, marketing services company located in Tampa, Florida.