Scholarly Articles

No business is immune to the massive changes resulting from COVID-19, but leaders who develop an entrepreneurial mindset - from executives to their independent salesforce - prove agile at adaptin

2020: Writing Case Studies in Changing Times Bradley W. Brooks, Queens University of Charlotte Britt M. Shirley, The University of Tampa

Amy Hill had hiked to the top of her 44-acre property with her six-year-old son and was having second thoughts about starting a woman-owned small seasonal business, Creekside Maple Syrup.

Ring, Inc., a subsidiary of Amazon, offered security products to enhance customer peace of mind.

This critical incident describes an ethical and legal dilemma faced by the owner of a small, local retailer.

Terrance Lau was the program manager of the Campus Network Refresh, a major program to upgrade network connectivity of the Mountainside State University (MSU).

The critical incident considers how innovative business models deployed by new entrants have the potential to serve as agents of disruptive or discontinuous change.

This critical incident describes a situation faced by Meghan Farren, Chief Marketing Officer for KFC in the UK.

Ford Motor Company’s unexpected purchase of the historic Michigan Central Station is a critical incident designed to evaluate a major CSR-based investment decision.

One of the most significant challenges educators face is making material relevant to students.

Early in 2017, and after just six months as CEO, Tim Mohin considered options to support the recent structural changes at the Global Reporting Initiative (GRI), the global leader in standard-sett

Danny Howard had been a soil-grown farmer who learned the concepts and techniques of aquaponics from a lecture in an agricultural class in his late fifties.

Davenport was one of the first cities in Iowa to have riverboat gambling in the early 1990s.

This case involves a study of a potential market entry into China.

Our world changes around each person, each business, each community, each nation, each region of the world.

Earl’s Cyclery and Fitness (Earl’s), located in Burlington, Vermont, is a specialty retailer in bicycles, accessories, and fitness equipment.

Garthen Leslie was thrust into the public spotlight after inventing a smartphone application that could control and monitor the operation of window air conditioners.

Epitomax Nutrition (EN), the sports nutrition market leader, is faced with both an opportunity and a challenge.

This critical incident describes a marketing decision faced by Elon Musk of Tesla.