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This is a spreadsheet tool to use in a classroom in conjunction with the book - Applied Humanism: How to create more effective and ethical businesses by Jennifer Hancock
This is the full preview of the Journal of Case Studies Volume 38 Issue 2. Individual cases with the associated teaching notes can be found by searching the case title.
No business is immune to the massive changes resulting from COVID-19, but leaders who develop an entrepreneurial mindset - from executives to their independent salesforce - prove agile at adaptin
2020: Writing Case Studies in Changing Times
Bradley W. Brooks, Queens University of Charlotte
Britt M. Shirley, The University of Tampa
Amy Hill had hiked to the top of her 44-acre property with her six-year-old son and was having second thoughts about starting a woman-owned small seasonal business, Creekside Maple Syrup.
The critical incident considers how innovative business models deployed by new entrants have the potential to serve as agents of disruptive or discontinuous change.
This critical incident describes a situation faced by Meghan Farren, Chief Marketing Officer for KFC in the UK.