Scholarly Articles

Leading sports apparel and shoe brands pay large sums of money to sponsor collegiate athletic teams in hopes of gaining significant exposure.

Amy Hill had hiked to the top of her 44-acre property with her six-year-old son and was having second thoughts about starting a woman-owned small seasonal business, Creekside Maple Syrup.

Ring, Inc., a subsidiary of Amazon, offered security products to enhance customer peace of mind.

This critical incident describes an ethical and legal dilemma faced by the owner of a small, local retailer.

The critical incident considers how innovative business models deployed by new entrants have the potential to serve as agents of disruptive or discontinuous change.

This critical incident describes a situation faced by Meghan Farren, Chief Marketing Officer for KFC in the UK.

Danny Howard had been a soil-grown farmer who learned the concepts and techniques of aquaponics from a lecture in an agricultural class in his late fifties.

After turning pro in 1996, Tiger Woods rapidly became the most famous golfer in the world and one of the wealthiest professional athletes of all time.

Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.

For years as Unilever’s brand director of skin cleansing, Jennifer Bremner, had enjoyed Dove’s tremendous brand success as it sought to redefine the definition of feminine beauty.

Earl’s Cyclery and Fitness (Earl’s), located in Burlington, Vermont, is a specialty retailer in bicycles, accessories, and fitness equipment.

Garthen Leslie was thrust into the public spotlight after inventing a smartphone application that could control and monitor the operation of window air conditioners.

Epitomax Nutrition (EN), the sports nutrition market leader, is faced with both an opportunity and a challenge.

This critical incident describes a marketing decision faced by Elon Musk of Tesla.

This is the full preview of the Winter 2020 Journal of Critical Incidents. Individual CIs with the associated teaching notes can be found by searching the case title.  

This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business,

This is an introductory Entrepreneurship course for those contemplating an Entrepreneurship major and minor with an opportunity to vie for a business loan to start a businesson campus.

This course is structured to present you with the basic principles and practices of sales management and direct selling.Students will be exposed to the multi-faceted nature of the sales manager’s

This is the full preview of the Journal of Case Studies Volume 37 Issue 3. Individual cases with the associated teaching notes can be found by searching the case title.

All 100+ step-by-step videos for this zero-to-full-stack iOS course are available online at the YouTube playlist: https://bit.ly/prof-g-swift