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We need a new framework for economics that is based on a realistic understanding of human nature and that is grounded in ethics, meaning the concern for human wellbeing.
This is the full preview of the Journal of Case Studies Volume 38 Issue 2. Individual cases with the associated teaching notes can be found by searching the case title.
2020: Writing Case Studies in Changing Times
Bradley W. Brooks, Queens University of Charlotte
Britt M. Shirley, The University of Tampa
This critical incident describes a situation faced by Meghan Farren, Chief Marketing Officer for KFC in the UK.