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New Balance: Fanning a Video Firestorm
In November 2016, Matthew LeBretton, vice president of public affairs for New Balance (NB) athletic shoes, publicly supported Donald Trump’s trade policies after a highly emotional presidential e
May 1, 2018 | Emily C. Poulton, Queens University of Charlotte
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PinnacleJobs.com: To Sell or Not to Sell
PinnacleJobs.com has been an active website providing a focal point for northern California job position postings.
May 1, 2018 | Paul McGurr, Fort Lewis College
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The Miami Dolphins’ Offended Lineman: Richie Incognito vs Jonathan Martin
On October 28, 2013, offensive lineman Jonathan Martin went missing from the Miami Dolphins training facility after being the subject of a prank in the cafeteria at dinnertime.
May 1, 2018 | Zachary A. Lloyd, Ohio University
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To Expand or Not: Strategic and Cultural Concerns in a Family Business
This decision-based case discusses whether Road Warrior Parts (RWP), an automotive recycling business owned equally by five brothers, should expand and divide its operation to better serve custom
May 1, 2018 | Tyler Burch, Idaho State University
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(Teaching) Managing Mindfully
Digital Download/ e-book In contrast to the practice of mindful management, the traditional goal of many business learners – and teachers – is to learn (and teach) work-based tactics, tools, and
April 1, 2018 | Sandra Waddock
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Caterpillar Inc.: Is the Corporation Responsible for End-User Actions?
Since 1967, the Israeli Defense Forces (IDF) have used modified Caterpillar bulldozers to destroy thousands of Palestinian homes, injuring and even killing scores of individuals in the process, i
February 15, 2018 | Bradna, T.
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Domino’s “Special” Delivery: Going Viral Through Social Media
On April 13, 2009, Tim McIntyre, VP of Corporate Communications at Domino’s Pizza, received notification of the existence of a number of damaging videos that had been posted online.
February 15, 2018 | Peeples, A.
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Groupon Goes Public: Communication Strategy and Challenges
Three-year old daily deals company Groupon filed for an IPO on June 2, 2011 seeking a valuation of $20 billion.
February 15, 2018 | Frank, Jun
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Kraft Foods: Krafting the Deal for Cadbury
During a tumultuous time that began at the end of 2009, Perry Yateman of Kraft Foods led her corporate communication team through two multi-billion dollar deals, including the hostile takeover at
February 15, 2018 | Hsia, S.
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Chobani: Managing Explosive Growth, Aggressive Competition and Threats to Product Quality
A product recall in the fall of 2013 sends Chobani, Inc. scrambling to fix the manufacturing problem, and address a flood of customer concerns.
February 15, 2018 | Xie, Y
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Barneys New York: A Case of “Shop and Frisk”
In late 2013, Barneys New York quickly found itself amidst scandal.
February 15, 2018 | Cellante, C.
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BP and the Gulf of Mexico Oil Spill (A) and (B)
An April 20, 2010 explosion on board the Deepwater Horizon offshore oil-drilling platform killed 11 workers, injured 17 and triggered a leak that spilled more than 206 million gallons of oil over
February 15, 2018 | Marques, Dan
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BMW: The Development of Social Media Policy
Luxury automaker BMW monitors a criticism on a popular electro-vehicle blog, following public comments made by its CEO.
February 15, 2018 | Grodecki, M.
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Jefferies Investment Bank: Responding with Transparency, (A) and (B)
Jefferies & Company, the most rapidly growing medium-sized investment bank, quickly became the focus of many ratings agencies upon the collapse of MF Global.
February 15, 2018 | Baumann, J
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AT&T Inc. and T-Mobile USA: Anatomy of a Failed Merger, (A) and (B)
The United States’s second-largest wireless telecommunications provider attempts to create competitive advantage in the marketplace through a $39 billion merger with a top competitor.
February 15, 2018 | Galbraith, B.
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Johnson & Johnson’s Recall Headaches: Facing Familiar Challenges in a New Era
On September 16, 2010, amidst a congressional inquiry into numerous product recalls over the past 15 months, Johnson & Johnson’s Chairman of the Consumer Group, Colleen Goggins, announced her
February 15, 2018 | Fonseca, M.
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Rebuilding an Icon: GM’s Return to the Public Markets
General Motors Corporation, once the largest car manufacturer in the world, is now a cautionary tale for corporate complacency.
February 15, 2018 | Guttler, S.
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Cable News Network: CNN Apologizes to the Chinese People
On April 9, 2008, Jack Cafferty made comments concerning the United States’ relationship with China.
February 15, 2018 | Doi, T.
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The Boeing Company: Take Off Delays for the 787 Dreamliner
This case will examine the complex challenges of a firm in the world of global business which must maintain healthy communications with customers, investors, and suppliers.
February 15, 2018 | Adair, Justin F.
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BP: Responding to Public Pressure
British Petroleum (BP) applied for a permit in 2006 to expand its Indiana refinery and increase its discharge of ammonia and suspended solids into Lake Michigan.
February 15, 2018 | Couchman, K.
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