Scholarly Articles

Epitomax Nutrition (EN), the sports nutrition market leader, is faced with both an opportunity and a challenge.

This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business,

This is an introductory Entrepreneurship course for those contemplating an Entrepreneurship major and minor with an opportunity to vie for a business loan to start a businesson campus.

This course is structured to present you with the basic principles and practices of sales management and direct selling.Students will be exposed to the multi-faceted nature of the sales manager’s

In the 1970s, schools and sporting teams started responding to concern over using Native American imagery in logos, chants, and mascots. Some moved away from the imagery entirely.

The following project was conducted in partnership with University of Detroit Mercy and Ford Community Corps.

“Get To Wow!”

An ad for Qiaobi laundry gel balls sparked outrage in media all over the globe including Australia, New Zealand, France, Hong Kong, the U.K., and the United States.

Koji Tanaka was the former president of Yuri, USA, Inc., who now served as an adviser to the Yuri management team.

Matt Smith, a college student who lived at home in Cook County, took charge of family grocery shopping as a result of the Sweetened Beverage Tax Ordinance passed by the County Board on November 1

On September 10, 2017, as Hurricane Irma moved toward Florida, one Tesla owner with a 60wKh battery capacity phoned in to ask if Tesla would grant him the battery power equal to a 75wKh model.

In an environment where published public opinion can make or break a company, both individuals and organizations should be aware of what content is permissible in an online review, and what cross

Dietary supplements are a billion-dollar unregulated industry. Walgreens Boots Alliance earns millions in revenue each year in its retail pharmacies from the sale of such supplements.

Written assignment for Principles of Marketing that challenges students to consider the personal value equation from a fresh perspective.

This assignment consists of a series of short online activities: