Introduction to statistics in Marketing using the SDGs

Authors
Dr. Ashley Stadler Blank, Dr. Nicolas Lorgnier
Region
North America
Topic
Marketing & Sales
Length
14 pages
Keywords
Sustainable Development Goals
descriptive statistics
survey data
Marketing Analytics
sustainability
Social Justice
Student Price
$0.00
Target Audience
Graduate Students
Undergraduate Students

Videos illustrating the statistical methods used to analyze experimental data on the impact of sustainable development goals (SDGs) in marketing.

Topics covered include:

  • Descriptive statistics
  • Frequency analysis
  • Cross tabulation (chi-squared test)
  • Paired t-test
  • Independent t-test
  • One-way ANOVA
  • Correlation
  • Simple linear regression
  • Multiple linear regression