IAJBS 19th Annual World Forum Saint Louis University, St. Louis, Missouri
Experience level:
Intermediate
Intended Audience:
All
Authors:
Nicholas Santos, Tina Facca
Marketing Planning for Social Entrepreneurial Organizations in the Context of Subsistence Marketplaces: A Pedagogical Reflection for Marketing Education in Jesuit Business Schools
Marketing Planning for Social Entrepreneurial Organizations in the Context of Subsistence Marketplaces: A Pedagogical Reflection for Marketing Education in Jesuit Business Schools