Prompting with Purpose: Building AI Literacy in Marketing Education

Abstract

Prompting with Purpose FINAL .pdf

Key Themes

Curriculum for a Changing World

Disrupting the Business Landscape

Keywords

Artificial Intelligence (AI), Marketing Education, AI Literacy, Prompt Engineering, Experiential Learning

If your speaker did not appear above, please list the name here

Dominique Braxton

Session Time Slot(s)

Time TBD

Authors (Name, Institution, Email)

Dominique Braxton, Loyola Marymount University, [email protected]