Abstract
Weight Watchers Summary.pdf
Conference Attendance
Not sure
Keywords
Brand Promise, Brand Identity, Brand Promise, Brand Community, Spokesperson Theory
Consider for Special Sponsored Track: Integral Ecology
No
Speaker(s)
Bradley Brooks
Cara Peters

Session Time Slot(s)

  • Thu, Mar 26 · 10:45 AM to 12:00 AM
    Sandburg 3, 7th Floor
Authors (Name, Institution, Email)

Bradley W. Brooks, Queens University of Charlotte, [email protected]

 Zachary M. White, Furman University, [email protected]

Cara O. Peters, Winthrop University, [email protected]