Extending Feetures: Branding with a Risk

Abstract

Feetures Summary.pdf

Keywords

Positioning, Branding, Brand Extension

Speaker(s)

Session Time Slot(s)

Thu, Mar 26 · 1:30 PM to 2:45 PM
Sandburg 3, 7th Floor

Authors (Name, Institution, Email)

Bradley W. Brooks, Queens University of Charlotte, [email protected]

William L. Sparks, Queens University of Charlotte, [email protected]

Oscar Barzuna Hidalgo, Queens University of Charlotte, [email protected]